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Success story
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WOOZWORLD INCREASED TRANSACTIONS 80% WITH XSOLLA SUBSCRIPTIONS

payment methodsAnti-fraud
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To up conversion in regions less reliant on credit and debit cards, the team behind Woozworld needed to offer more local payment options.

At the same time, they realized their key demographic — tweens 8 to 14 — often paid with their parents’ cards, creating prime opportunities for fraud. And the solution to these payment problems had to ensure smooth, secure migration for existing players, most of whom paid via subscriptions.

Montreal-based Woozworld, Inc — multiplayer and virtual world success story.

Woozworld — launched in 2009 — is a massive multiplayer virtual world and social network service oriented toward tweens. By mid-2014, the game was available in more than 80 countries, players had created 25 million+ avatars («Woozens»), built 29 million+ virtual spaces («Unitz»), and circulated 375+ million virtual goods.

375,000,000
Virtual Woozworld goods 5 years post-launch
17%
Decrease in fraud after Xsolla integration
7
Additional regions
accessible post-Xsolla

Tight coordination led to project completion — and beginning of increased revenue.

Xsolla partnered with Woozeworld to convert their in-game to a solution powered by Pay Station, working simultaneously through 4 key areas:

Payments
  • Enabled localized payment methods at checkout, from 700+ available globally
  • Let users set up subscription auto-renewal
SUBSCRIPTIONS
  • Increased the number and variety of available subscriptions
  • Created customized billing and renewal plans for each subscription
MIGRATION
  • Seamlessly migrated encrypted payment data and backend services to a PCI-DSS compliant server
  • Maintained users’ access and prevented the need to create new accounts, limiting players’ disruption and dissatisfaction
ANTI-FRAUD
  • Filtered fraudulent payments using machine-learning mechanism with self-updating algorithm
  • Incorporated custom data parameters with region-specific adaptability.
Screenshot of Woozworld utilizing Virtual Items in-game with Xsolla
WoozWorld
Products used
Pay Station
Store

How do you meet multiple challenges while keeping execution simple?

Xsolla partnered with Woozworld to convert the in-game store to a Pay Station interface. Now they could for the first time offer customers 700+ localized payment methods at checkout, a greater variety of subscription billing and renewal types, and a secure system using machine learning and self-updating algorithm to prevent 99% of fraud.

Once they’d completed the operation, the Xsolla team monitored the integration for more than a year, ensuring that Woozworld continued to operate smoothly and the conversion rate remained high.

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