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Warner Bros. Amped sales and cut fraud for LOTRO

Warner Bros. asked Xsolla to help them expand LOTRO's reach in new territories while keeping existing fans engaged — in only three months
ASK

WARNER BROS. LIFTED LOTRO SALES AND CUT FRAUD

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Challenge

Warner Bros. sought to expand LOTRO's reach in new territories while keeping existing fans engaged. They needed a payment solution that supported credit cards and PayPal, while offering players a unique in-game store experience.

Solution

Xsolla recommended a branded UI and the ability to manage a vast product catalog. Finally, continuous collaboration between Xsolla’s development team and the partner would ensure a smooth store experience for players.


OUTCOME

EXPONENTIAL GROWTH

Result

Xsolla’s practice of seamlessly embedding with our partner’s team allowed for an accelerated timeline. Our experience helped Warner Bros to get LOTRO up and running with a detailed, branded in-game storefront and expanded functional capabilities in three months, including a customized payment interface — a process that normally takes twice as long.

Technical aspects included:

In-Game Store
  • Offered clean, intuitive interface for goods display and purchase path.
  • Customized storefront UI with a uniquely skinned look and detailed categorization.
  • Built custom purchase path, prioritizing specified gateway payment methods.
  • Listed localized payment methods at checkout, prioritized by regional popularity.
  • Displayed localized pricing for all in-game goods in all global markets.
Customization
  • Enabled localized payment methods at checkout, from 700+ available globally.
  • Let players save payment method data and preferences for future payments.
  • Added developer account currency as a valid form of payment.
Payments
  • Enabled localized payment methods at checkout, from 700+ available globally.
  • Let players save payment method data and preferences for future payments.
  • Added developer account currency as a valid form of payment.
Subscriptions
  • Enabled Warner Bros. to create and manage a high volume of subscription plans.
  • Helped partner customize billing and renewal details for each individual plan.
  • Let players set up subscription auto-renewal using available payment methods.

Connect with one of Xsolla’s game payments experts today to discover how we can help elevate your game with a tailored set of solutions.


By the numbers:

20%

LOTRO transactions increased exponentially by $350k annually

700+

Supported payment methods worldwide

240+

Alternative payment methods

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