Result

PUBG achieved unprecedented success, setting records for sales, revenue, and concurrent players, peaking at 3 million. This was made possible by partnering with Xsolla, which facilitated the global expansion.

Technical aspects included:

Payments and Anti-Fraud

• Enabled all available localized alternative payment methods, increasing the global footprint for potential new players
• Helped players purchase games directly from developers, outside of mainstream distribution platforms and ecosystems
• Enabled import and sale of regionally locked keys, to reduce “friendly fraud”
• Filtered fraudulent payments using a self-updating algorithm
• Reviewed disputed transactions 24/7 using behavioral and data metrics
• Handled all risk for fraud and chargebacks, plus VAT and local taxation

Customer analytics and support

• Delivered customizable widgets, converting organic web traffic into sales
• Enabled greater user acquisition across regions with localized language support
• Sent white-label confirmation emails to players who bought pre-order packages, with instructions for early access
• Delivered aggregated financial data to track successful purchases and the performance of each payment method.

If you’re ready to work with player-preferred payment partners and benefit from Xsolla’s tailored marketing solutions that achieve remarkable outcomes, reach out to one of our experts today.