In 2017, Bluehole created the battle royale game PlayerUnknown's Battlegrounds (PUBG).
Despite initial success on major platforms, PUBG failed to attract enough pre-orders. Xsolla stepped in to maximize pre-orders and safeguard against fraud.
Xsolla enabled PUBG to expand its global player base with a seamless and secure pre-order integration by offering diverse pre-order options to a broader audience, including players traditionally underserved by digital distribution platforms.
PUBG achieved unprecedented success, setting records for sales, revenue, and concurrent players, peaking at 3 million. This was made possible by partnering with Xsolla, which facilitated the global expansion.
If you’re ready to work with player-preferred payment partners and benefit from Xsolla’s tailored marketing solutions that achieve remarkable outcomes, reach out to one of our experts today.
concurrent PUBG players
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