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SMITE gains more payment options

Hi-Rez Studios creates an in-game store and leverages Xsolla Pay Station to streamline payments and boost revenue.
ASK

OPTIMIZING THE F2P EXPERIENCE FOR SMITE

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Challenge

In 2015, the SMITE team expressed their goal to consolidate payment processing for products in their store, to help users find their preferred payment methods, and to send all payments to their company’s PayPal account.

Solution

Xsolla partnered with Hi-Rez to switch the in-game store for SMITE to a customized Xsolla In-Game Store interface with Xsolla Pay Station.

These updates would improve the purchase process and boost payment volume with added anti-fraud protection.


RESULT

EXPONENTIAL GROWTH

Result

Thanks to coordinated teamwork, it only took six weeks for Hi-Rez and Xsolla to finish integration and to start seeing improvements in payments, user experience, and fraudulent transactions following the integration of Xsolla In-Game Store.

Hi-Rez also began accepting payments from hundreds of countries – including the USA, UK, Canada, Spain, and Germany – through over 120 payment methods.

Technical aspects included:

Payments
  • Enabled hundreds of localized payment methods at checkout
  • Consolidated payment processing for all store items into one streamlined system
  • Directed all sales revenue into Hi-Rez’s preferred account
Anti-Fraud
  • Filtered fraudulent payments using a machine-learning mechanism with a self-updating algorithm
  • Reviewed disputed transactions 24/7 using behavioral and data metrics
  • Incorporated custom data parameters with region-specific adaptability
Marketing and support
  • Enabled Hi-Rez to create custom products including items, currency, and bundles
  • Incorporated currency product recommendations for users’ desired value
  • Enabled intuitive in-store interface for more accessible product display
  • Displayed localized pricing for all in-game products in all global markets
  • Listed prioritized payment methods in localized, clean checkout UI

Interested in driving more players to your game? Our customizable tools and solutions can help you boost revenue and keep your players engaged. Contact our experts today and discover how we can take your game to the next level.


By the numbers:

120+

Payment options added and localized at checkout

100K+

Increase in transactions in 2020

10%

Growth in annual conversion rate

35M+

Gamers who play SMITE worldwide

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