Xsolla lifted Woozworld sales by 80%

Woozworld increased game transactions by 80% with a solution powered by Xsolla Pay Station and Xsolla Subscriptions.
Ask

Woozworld wanted local payment options for a tween audience

Challenge

First, Woozworld needed Xsolla’s help to offer more local payment options to customers in regions less reliant on credit and debit cards. Next, they sought to ensure smooth, secure migration for existing players who favored paying via subscriptions.

Solution

Xsolla partnered with Woozworld to convert their in-game transactions to a solution powered by Pay Station, working simultaneously through 4 key areas: Payments, subscriptions, user migration, and fraud mitigation.

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Solutions used:
Pay Station
Anti-fraud
Subscriptions
Result

Safe, secure, local payment options helped sales soar

Result

Tight coordination led to project completion — and the beginning of increased revenue. Xsolla partnered with Woozworld to convert their in-game shopping experience to a solution powered by Pay Station, Subscriptions, and Anti-Fraud.

Technical aspects included:

Pay Station and Anti-fraud

  • Woozworld enabled localized payment methods at checkout, from 1,000+ available globally
  • Seamlessly migrated encrypted payment data and backend services to a PCI-DSS-compliant server
  • Can now filter fraudulent payments using a machine-learning mechanism with a self-updating algorithm
  • Incorporated custom data parameters with region-specific adaptability

Subscriptions

  • Increased the number and variety of available subscriptions
  • Enabled users to set up subscription auto-renewal
  • Created customized billing and renewal plans for each subscription
  • Maintained users’ access and avoided the creation of new accounts and limiting players’ disruption and dissatisfaction

Connect with one of Xsolla’s game payments experts today to discover how we can help elevate your game with a tailored set of solutions.

By the numbers:

375M+

virtual Woozworld goods, 5 years post-launch

17%

decrease in fraud after Xsolla integration

7

additional regions accessible post-Xsolla

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