XsollaXsolla
Support
Get started
En
Solution
Generate more sales by going direct to your consumersWeb Shop is a direct-to-consumer ecommerce solution for mobile games. Sell in-game items, inspire players to purchase, keep more of your revenue, and boost LTV and ARPU, all from your website.
Get started
wild-life_logo_svg.svg
tilting.svg
LilithGames-b.svg
gaijin.svg
top4fun.svg
azur.svg
netease_logo_svg.svg
applovin_logo_svg.svg
Ebook
Free Ebook
ACCELERATE YOUR MOBILE GAME GROWTHDownload the free ebook for market insights and best practices to create your Web Shop and increase in-game metrics
BENEFITS
generate more value, purchases, and revenueSell unique and in-game catalog items
  • Import some or all of your in-game catalog, including subscriptions, consumables, bundles, currency, packs, and more

  • Save on platform fees by selling to consumers outside of the app store

  • Cater to whales with unique VIP bundles available in-game for stronger ARPU and LTV

Create promotions and incentives
  • Use different promotion mechanics: Discounts, bonuses, promotional codes, and bundles

  • Provide added value to players to encourage more purchases, increase your revenue, and boost average transaction size

  • Use retargeting to increase conversion and inform players about exciting offers

  • Limit the number of purchases per player for a specific promotion type

Personalization
  • Increase conversion with focus on relevant offers, motivate players to make initial purchase, target rewards to specific groups, and increase revenue and LTV

  • Use personalization management to set rules for specific players or reuse rules from in-game customizations

Analytics
  • Build a successful monetization path through automated integration with Google and sales pipeline transparency - from cart to conversion

  • Use Google Tag Manager to set up any third-party analytics service you prefer

Use cases
PARTNER SUCCESS STORIES
VIDEO
WEB SHOP IN ACTIONWatch how simple it is to do more on your own terms, boost earnings, and engage players within your brand.
Products used
Pay Station
paystation-scheme.svg
Organizes and automate complex payment processes
Anti-Fraud
ddh-scheme-2.svg
1st class defense system with regional flexibility
Site Builder
site-builder-scheme.svg
Simple website creation for direct-to-player sales
In-Game Store
in-game-store-scheme.svg
Customizable catalog of ecommerce goods
Login
login-scheme.svg
One-click user authentication and data protection
Subscriptions
subscriptions-scheme.svg
Player-friendly, tiered subscription plans
Buy Button
buy-button-scheme.svg
Single-click item sales that go beyond the screen
Partner Network
partnernetwork-scheme.svg
Affiliate marketing engine hosted on your domain
Contact us
Talk to an expertReady to take the best next step for your business? Reach out to our experts and learn how to start earning more and spending less.
Documentation
WEB SHOP TWO WAYSSet up your ability to sell items in two simple waysVia user IDVia user authentication
PRODUCT GUIDESLearn more about Web Shop's product suitePay StationIn-Game StoreAnti-FraudLoginSubscriptionsBuy ButtonPartner Network
SIMPLIFY INTEGRATIONUse SDKs and libraries to make integration easyUnityUnreal Engine 4AndroidiOSCocos CreatorExtensions for Baas
Featured content
web-shop-featured-1.webp
New Web Shop feature Extend your shop’s capabilities
web-shop-featured-2.webp
Xsolla and Adikteev join forcesAttract and retain more players
web-shop-featured-3.webp
Web Shop’s New SuperpowersOffer users targeted incentives