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Web Shop

Generate more sales by going direct to your consumers

Web Shop is a direct-to-consumer ecommerce solution for mobile games. Sell in-game items, inspire players to purchase, keep more of your revenue, and boost LTV and ARPU, all from your website.
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Ebook
Free Ebook

ACCELERATE YOUR MOBILE GAME GROWTH

Download the free ebook for market insights and best practices to create your Web Shop and increase in-game metrics

BENEFITS

generate more value, purchases, and revenue

Sell unique and in-game catalog items

  • Import some or all of your in-game catalog, including subscriptions, consumables, bundles, currency, packs, and more

  • Save on platform fees by selling to consumers outside of the app store

  • Cater to whales with unique VIP bundles available in-game for stronger ARPU and LTV

  • Get new incremental revenue for your casual games via a web shop created especially for whales

Create promotions and incentives

  • Use different promotion mechanics: Discounts, bonuses, promotional codes, and bundles

  • Provide added value to players to encourage more purchases, increase your revenue, and boost average transaction size

  • Use retargeting to increase conversion and inform players about exciting offers

  • Limit the number of purchases per player for a specific promotion type

  • Launch a performance optimized retargeting campaign with Adikteev and YouAppi to boost repeat purchases, and shift mobile shoppers to the web

Personalization

  • Increase conversion with focus on relevant offers, motivate players to make initial purchase, target rewards to specific groups, and increase revenue and LTV

  • Use personalization management to set rules for specific players or reuse rules from in-game customizations

Analytics

  • Build a successful monetization path through automated integration with Google and sales pipeline transparency - from cart to conversion

  • Use Google Tag Manager to set up any third-party analytics service you prefer

  • Rely on AppsFlyer to gather valuable player data and help you gauge marketing efficiency, and increase web sales

Use cases

PARTNER SUCCESS STORIES

VIDEO

WEB SHOP IN ACTION

Watch how simple it is to do more on your own terms, boost earnings, and engage players within your brand.

Our partnerships

Products used

Pay Station

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Accept 700+ payment types, around the world

Anti-Fraud

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1st class defense system for the video game industry

Site Builder

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Simple website creation for direct-to-player sales

In-Game Store

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Customizable catalog of ecommerce goods

Login

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One-click user authentication and data protection

Subscriptions

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Player-friendly, tiered subscription plans

Buy Button

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Single-click item sales that go beyond the screen

Partner Network

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Affiliate marketing engine hosted on your domain
Contact us

Talk to an expert

Ready to take the best next step for your business? Reach out to our experts and learn how to start earning more and spending less.

Documentation
Dig deeper into solutions with product guides, references and updates

WEB SHOP TWO WAYS

Set up your ability to sell items in two simple waysVia user IDVia user authentication

PRODUCT GUIDES

Learn more about Web Shop's product suitePay StationIn-Game StoreAnti-FraudLoginSubscriptionsBuy ButtonPartner Network

SIMPLIFY INTEGRATION

Use SDKs and libraries to make integration easyUnityUnreal Engine 4AndroidiOSCocos CreatorExtensions for Baas
Featured content

Analyze to Monetize

AppsFlyer yields valuable data

New Web Shop feature

Extend your shop’s capabilities
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Xsolla and Adikteev join forces

Attract and retain more players

Web Shop’s New Superpowers

Offer users targeted incentives

Maximize mobile game revenue

YouAppi helps you re-target players
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