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Go direct to your players to get more sales

Web Shop is a direct-to-consumer ecommerce solution for mobile games. Sell in-game items, inspire players to purchase, keep more of your revenue, and boost LTV and ARPU, all from your website.
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Ebook
Free Ebook
ACCELERATE YOUR MOBILE GAME GROWTHDownload the free ebook for market insights and best practices to create your Web Shop and increase in-game metrics
BENEFITS
generate more value, purchases, and revenue
Sell unique and in-game catalog items
  • Import some or all of your in-game catalog, including subscriptions, consumables, bundles, currency, packs, and more
  • Save on platform fees by selling to consumers outside of the app store
  • Cater to whales with unique VIP bundles available in-game for stronger ARPU and LTV
Create promotions and incentives
  • Use different promotion mechanics: Discounts, bonuses, promotional codes, and bundles
  • Provide added value to players to encourage more purchases, increase your revenue, and boost average transaction size
  • Use retargeting to increase conversion and inform players about exciting offers
  • Limit the number of purchases per player for a specific promotion type
Personalization
  • Increase conversion with focus on relevant offers, motivate players to make initial purchase, target rewards to specific groups, and increase revenue and LTV
  • Use personalization management to set rules for specific players or reuse rules from in‑game customizations
Analytics
  • Build a successful monetization path through automated integration with Google and sales pipeline transparency — from cart to conversion
  • Use Google Tag Manager to set up any third-party analytics service you prefer
USE CASES
PARTNER SUCCESS STORIES
VIDEO
WEB SHOP IN ACTIONWatch how simple it is to do more on your own terms, boost earnings, and engage players within your brand.
products used
Pay Station
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Organizes and automate complex payment processes
Anti-Fraud
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1st class defense system with regional flexibility
Site Builder
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Simple website creation for direct-to-player sales
In-Game Store
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Customizable catalog of ecommerce goods
Login
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One-click user authentication and data protection
Subscriptions
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Player-friendly, tiered subscription plans
Buy Button
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Single-click item sales that go beyond the screen
Partner Network
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Affiliate marketing engine hosted on your domain
Contact us
Talk to an expertReady to take the best next step for your business? Reach out to our experts and learn how to start earning more and spending less.
Documentation
WEB SHOP TWO WAYSSet up your ability to sell items in two simple ways
SIMPLIFY INTEGRATIONUse SDKs and libraries to make integration easy
featured content
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New Web Shop feature
Extend your shop’s capabilities
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Xsolla and Adikteev join forces
Attract and retain more players
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Web Shop’s New Superpowers
Offer users targeted incentives