Xsolla blog

5 words to remember when designing your game menu

Before you launch your video game, you need to make sure the menu is user-friendly

How the right customer journey helps you acquire paying users

For successful F2P or MMO games, the distance between new players and paying players should be short and easy to travel

How to successfully crowdfund your video game

Find out everything you need to know about running a crowdfunding campaign

Fast and secure authentication for your gamers with BYOI

Learn how Xsolla Login and ‘bring your own identity’ can make registration and authentication a quick, safe and easy process

Simplify your distribution, unify your community

Bring your players together across multiple digital platforms by publishing your content across all of them at once

How to find investors for your game

Learn when to start looking for investors, where to find them, how to convince them, and how much money to ask for

Leveling The Playing Field, Full Tech Stack To Support Your Game

Xsolla’s comprehensive new suite of tools and services makes it easier than ever for game developers of all sizes to dream big

Are You Looking To Be A Video Game Designer?

Video game design is an exciting career that draws people of all skills and ages

Partner network influencer compensation options

Which one is right for you? Choose the option that is most relevant for the way you plan to work with influencers, and build effective global marketing for your game.

Five ways to expand your mobile game

Follow these best practices to get the most out of your multi-platform experience as you expand your mobile game business beyond the app stores

Does your game need Esports?

The pros and cons of esports — and whether an implementation makes sense for your game

Attracting in-game shopping newbies

How to entice players to make their first in-game purchase and boost your monetization efforts

Turn Esports wins into dollars for your game

How to enhance competitive gameplay to boost your earnings

Adapting your marketing to influencers

How to effectively integrate Influencer marketing strategy into the marketing of your game

Promoting your game with small and mid-sized influencers

How engaging with influencers and their audiences can help your game rise above the rest

Amp your game conversions with pricing mojo

You can structure game subscription pricing to benefit your players and your revenue plan

Complete Guide To Video Game Founder’s Packs

Learn how a Founder's Pack works, features to include, and ways to make the most out of your game launch months before the official release

Elements Of A Video Game Landing Page

The Key Elements of a Video Game Landing Page

5 Game Subscription Features To Help Increase Revenue

A great video game will keep players coming back for more

Design Video Games For Children

6 Tips When Designing Video Games for a Young Audience

5 Types Of Micro-transactions To Help Your In-game Store Thrive

Console and mobile games often rely on microtransactions to make income and keep up with user engagement

Merchant of record: global commerce support made easy

When you’re ready to scale up your video game business, it may be time to tap Xsolla to act as your Merchant of Record

5 fraud trends you need to know about

Learn about recent developments in gaming fraud that are guaranteed to impact your business

In-game purchases: the indie dev’s best revenue friend

Compare different game monetization strategies and discover the best one for both free-to-play and premium indie games

Build the in-game store everyone wants to shop at

How to make a successful in-game store that will be popular with your players and profitable for you

Game release & myth busters

Everything you need to know about maximizing pre-sales before your game launches on Steam

5 quick tips to optimize your payments

Check out these helpful ways you can drive more users in more places to make purchases

Xsolla launches a virtual collective of gaming professionals

Join the Xsolla Diamond Club, the virtual collective of video game developers and publishers with insider access to industry events and collaborative networking opportunities

Two ways to grow your mobile video game business

Expanding your mobile game to PC and the web opens up new opportunities

OWN3D maximizes influencer marketing with Xsolla partner network

With its influencer marketing tools, Xsolla Partner Network became a serious asset to a premium global streaming graphics business

Pitching your game: the essentials you need to know – part 2

Preparing a pitch may not be as exciting as game development, but the more work you put in up front, the more likely it is that you’ll reach your goals later. I suggest that your pitches contain the following...

What it takes to pitch a game – part 1

Ultimately, the purpose of this piece is to provide some practical and applicable insights into the mind of an investor/publisher. This is done to enable you to better prepare your pitch and give you the best possible shot at getting money to work on your game.

Get easy access to payments in Unity & UE4

Our new Payments SDKs take you from a flexible integration to accepting more payments from more players in minutes

5 Contracts Every Game Developer Needs

What documents do you need when hiring a contractor, porting a game, or signing an exclusive deal?

How To Monetize With In-game Item Secondary Marketplaces

Why is adding virtual goods that players can buy, sell and trade a good thing for your game? Why should you team up with a partner to help you out?

Cheat Code In Video Game Funding

There’s no question about it: Making a video game is expensive

Breaking Into The New Market: Pre-orders

Everything you need to know about locking in sales before your game is released

An Open Letter To Web Game Developers

Flash is coming to an end, but don’t worry — Xsolla has you covered

See How Lotro Cranked Up Sales While Slashing Fraud Rate

Lord of the Rings levels up store conversions, customer support and fraud protection with a gateway solution

Why It’s Critical To Increase Pre-order Sales

Getting started early and building sufficient momentum are the keys to success

Reach These Three Big Markets — Enable Cash Payments

Here's how you do it

Social Media Integration For Mobile Games

Discover some considerations and potential benefits that social media integration can give you, your team, and your game development

Early Access: Will It Help Or Hurt Your Game?

Some games benefit from it, others try it and fail. Do the pros of Early Access outweigh the cons?

Introducing Xsolla Business Engine

Gaming Guide: Subscriptions & Promotional Products

Make the most out of a video game subscription package

Promoting Your Game With Small And Mid-sized Influencers

How engaging with influencers and their audiences can help your game rise above the rest

Grow With Push Payments: Access New Gamers In More Countries

How a unique payment model can help you capture up to 35% of an emerging $2 billion video game market

Why Fraud Prevention Matters, Now More Than Ever

As global gaming activity continues to spike, fraudsters follow the money — and a strong defense is critical for your business

How To Distribute Game Keys Among Video Influencers

Learn how to find and reach the right influencers to promote your game

Maximize Mobile Revenue On Android

Engage Fans While Saving Time, Money, and Resources

Score Dev Kits For Xbox, Playstation, And Nintendo

Learn how to register as a developer for Xbox, PlayStation, and Nintendo, where to acquire their official SDKs, and what a dev kit will cost you

Now Sell It — The Role Of Marketing In Indie Development

You pulled all-nighters to make the perfect game. Why is nobody playing it?

How To Design Founder Packs That Pop

- Remember the minimum features - Keep the offerings small but valuable - Under promise and over-deliver - Show, don’t tell - Create a friendly price point

Keep Players During Next-generation Console Transitions

As you adapt your games for the next generation of consoles, learn ways to retain players and ensure they receive the full value for their game

How To Work With Feedback On Steam Effectively

Find out how to get feedback on Steam, how it can benefit you, and the right way to put it to work

Start Selling Currencies, Items, And More

Sell Directly to Players online with Xsolla Site Builder in minutes

Monetization Is Not A Dirty Word

Players want to support the games they enjoy, and developers want to turn a profit to stay in business

The Game Dev’s Guide To Open Banking In The EU

Get to know how this payments trend will impact your business in the EU

Preparing Marketing Materials: Graphics

How to use visual materials to make players interested in your game

Music For Your Game: What You Need To Know

A soundtrack can make your game come together, but what avenue is the best for your budget?

Expand Your Video Game Investment Portfolio

Investors can explore Xsolla Funding Club to discover unique investment opportunities found at trade shows worldwide...and much more

Best Practices For Growing Your Video Game In Brazil

If you’re a game developer with an eye on player and revenue growth, then you’ll definitely want to pay attention to the Brazilian video game market.

How To Grow Your Video Game In South Korea

The Game Developer’s Guide to the South Korean Video Game Market

Funding 101: The Impact Of The Vertical Slice

Don't call it a demo

How To Get Published On The Epic Games Store

What Epic looks for in new content, and how you can maximize your chance of getting published

The Do’s And Don’ts Of Creating A Customized In-game Store

Creating an in-game store for your game app is a rewarding process

Preparing Marketing Assets: Text

Despite the prevalence of images and videos, text is still an important marketing tool. Here’s how to prepare written materials correctly.

5 Reasons You Need To Consider Subscriptions For Your MMO

How to get started

How To Gain A Competitive Advantage With Your In-game Store

An in-game store can extend longevity and create many monetization opportunities for your game

Self-Publish On Steam: The Ultimate Guide

Your game is ready to see the light of day. The journey from registration to release.

Successfully Transition From A Crowdfunding Platform To Xsolla Store

Step-by-step guide on what to do before, during, or after Kickstarter success

How To Grow Your Video Game In India

Find out how to successfully navigate one of the world's largest and fastest-growing gaming markets

Community Management: Why You Need It, And How To Make It Work

Communities require careful attention to run properly but can be a great marketing tool for developers

Monetizing Your Indie Game Back Catalog

Generate extra revenue from your old games by promoting them alongside new releases

Unreal Engine: How To Get Started Developing Games

Learn how to harness this powerful piece of tech that continues to push the envelope for games, films, and more

Use A Customer Service Plan To Maximize Your Game’s Profits

Launch a customer service strategy that will exceed gamers' expectations

Your Game, Your Platform, Your Players

Publishing on a global scale has never been simpler for indie game developers

Top Features For A Performance-optimized Web Page

Here's what you need to know to ensure that your game's landing page is fit to perform

Creative Ways To Earn Extra Money For Game Development

These inventive strategies can rescue your gaming studio from financial hardship

How To Crush Game Fraud: A Use Case

As a game developer, you’ll inevitably face a most formidable challenge in fraud

Four Things To Consider For Video Game Subscriptions

Best practices to implement a successful subscription program for your game or platform

What You Need To Know About 3D Secure 2.0

It’s your key to compliant credit/debit card online payments in the European market

Xsolla And Keymailer Partnership Takes Influencer Programs To A New Level

Combining Affiliate Sales with Influencers

Grow Your Audience In Japan

Thinking beyond standard payment methods

Which Game Engine Is Best For You

Choosing the right game engine can make all the difference between the success or failure of your game

Mistakes To Avoid When Monetizing Your Game

Ready to take your game app to the next level with an in-app store and other monetization methods? Avoid these monetization mistakes.

Realize Your Game’s Full Potential With Xsolla Launcher

In video games, player engagement is everything. From the second they boot up a game, players expect it to leave an impression. Grab their attention early and keep them hooked with Xsolla Launcher, the optimal resource for developers of any size.

5 Ways To Boost Revenue For Your Game

Additional revenue sources teams can utilize alongside premium sales to help boost profits from each release

How To Avoid Getting Banned On Twitch For Music

Learn what content you shouldn’t be using and where to get stream-safe music

Online Sales Tax In The US — What You Need To Know

Find out how to successfully navigate and manage the complex variables of online sales tax in the US

Level Up Your Esports Revenue Game

How to Create Recurring Revenue and Long-Term Fan Loyalty

Your Own Cross-platform Publishing Ecosystem

Build vs Buy

5 Game Engines For Every Type Of Game

Choosing the right engine or framework is the most important first step for every developer

Professional Localization For Your Game

Learn how you can localize your title into one or several languages

Porting mobile games to the web, consoles, & pc

Get more users and more revenue by porting your mobile game to other platforms

5 Ways To Convert Players To Subscribers

Subscriptions are emerging as one of the most effective ways to build a strong revenue stream

Methods Of Monetization That Benefit Players

From rewards for watching ads to a full-blown in-game economy

Move Beyond Platforms With Xsolla Launcher And Login

Why you should release games on multiple services, including your own

The Step-by-step Guide To Expanding Your In-app Store

An in-app store is how you get paid for all the work to create, develop, and sell your game. When you're ready to expand your store, follow these steps.