Running a successful web shop for a mobile game requires more than just putting up a link. Players won't visit and buy online simply because an offer exists, and retaining them is even more complex than attracting them initially. As a mobile developer, you aim to build a new player habit and perception of web shop as a continuation of the game. Shifts in the industry and gamer desires can be a challenge to address quickly. Staying still can hurt conversion rates, reduce repeat purchases, or make it difficult for customers to find your shop. Xsolla understands player behavior is changing. That's why we continue to improve Web Shop —to help you keep up with player demands, growing competition, and changing technology.

4 key updates to improve user experience and increase conversions

This article highlights 4 new updates to Xsolla Web Shop designed to let you build and maintain a better web shop user experience and make your shop more compelling to users. Read on for details about loyalty, progressive web apps (PWA in Site Builder), automated regional pricing, and game-driven personalization. Web Shop loyalty Achieve +15% Web Shop LTV growth with Web Shop loyalty feature —a ready-to-use D2C feature set that encourages players to return to the web shop and spend more within the developer’s store. There are 2 features available out of the box: reward system and loyalty store. Reward system motivates players to spend more and buy more often by offering value points for every purchase made exclusively in the game's online store. These value points accumulate over a specific promotional period and unlock exclusive rewards at different tiers, such as special items, bundles, or currency packs. Loyalty Store is a section on your web shop that contains items that can only be purchased with loyalty points. Players earn loyalty points for every purchase on a web shop or from purchasing specific items/offers. The developer can choose the logic of points accrual. Reinforce a preference to "pay on the web and play on mobile" and keep players engaged while growing your LTV and retention.

• Increase player engagement and spending – motivate players to return and spend more with exclusive rewards and a loyalty store.
• Maximize LTV and revenue – rewarding repeat purchases leads to higher transaction values and long-term revenue growth.
• Effortless deployment - all features are available out of the box and can be activated on your web shop in just a few clicks

Progressive web application (PWA) Achieve a +300% increase in web shop visits with Progressive Web Apps (PWA). A PWA is a website that functions like a native mobile app, works offline, and supports push notifications. PWAs run on any device without requiring an app store download, making them ideal for web stores. Players can add a Web Shop icon to their mobile home screen in a few clicks, allowing instant access to the shop without needing to log in again and making for a more seamless experience that enhances engagement. Here are more key benefits:

• Display a "Download Web App" pop-up to your shop users without additional settings.
• Boost player retention and sales: Users who install the Web App visit the web shop twice as often.
• Provide players with a seamless return path to the web shop, eliminating steps in their user journey.

Automated regional pricing Get +13% increase in payment conversion from automated regional pricing. They allow game developers and publishers to implement regional pricing for catalogs and offers with just one click, saving time and effort. Xsolla handles tax calculations upfront, ensuring compliance with regional laws. Simply set a base price, and we generate accurate regional prices in local currencies, reducing friction for both developers and players. It's up to you to choose which currencies to keep based on the regions where your web shop is available. You can update currency rates with a single button press and adjust pricing manually to stay in sync with the purchasing power of a particular region's population. Beyond a simple setup, your players can quickly pay for items in currencies they use daily, and with payment methods they prefer! Shoppers simply log in or sign up to your store, browse for items, proceed to checkout, where they pay, and finally view the items in the game. What key benefits do you glean from minimal effort in applying regional pricing?

• Players worldwide enjoy seamless and familiar shopping.
• Manually adjusting regional pricing is time-consuming and prone to errors. Automating this process ensures consistency and saves your team valuable time.
• With regional pricing enabled, games see a boost in overall revenue.
• Your web shop prices automatically align with local in-app pricing, making purchases more accessible to players worldwide.

Game-driven personalization Drive a +35% ARPPU increase with game-driven personalization. Xsolla Publisher Account now enables dynamic web shop content personalization using real-time in-game data. By setting up a webhook, your shop automatically adjusts its offerings based on a player's in-game status, preferences, and progress—eliminating the need for manual content management. This integration offers several key benefits:

• Higher conversion rates (CR) and ARPPU are achieved through personalized content. This leads to more relevant offers, which increases purchase likelihood and repeat transactions.
• Streamlined shopping experience. Players see only the most relevant offers from your targeted catalog, reducing decision fatigue and improving engagement.
• Reduced operational effort. No need to manually configure shop display rules; the system aligns automatically with in-game catalog settings.

With personalization in place, players encounter curated content that matches their in-game needs, making purchasing decisions quick and seamless.

Expand your Web Shop today

Web Shop's new features enable you to use player behavior to fuel your shop's sales actively. Take advantage of Xsolla's wide range of publishing and developmental tools today to take your game business to the next level. If you're a current partner, log in to your account to take advantage of promotions. Or, you can schedule time with our game commerce experts to learn more about how Xsolla can help reduce your workload and maximize your game's earning potential.