Are you struggling to connect the dots between in-game purchases, user acquisition campaigns, and Web Shop transactions? You’re not alone. Many game developers face challenges when trying to:

• Integrate analytics platforms without complex, manual processes.
• Accurately measure user activity across app and web platforms.
• Optimize campaigns for better ROI and LTV while lacking clear data.

Finding comprehensive and accurate analytics tools isn’t easy. Many solutions have complicated integration processes, leading to fragmented data and inefficiencies. That’s why Xsolla and AppsFlyer partnered to create two custom integrations - solving these critical issues and streamlining cross-platform measurement.

Introducing AppsFlyer integration for Xsolla Web Shop

AppsFlyer integrations offer game developers full visibility into user behavior, ad campaign performance, and revenue attribution across mobile and web. The 2-step activation is simple and requires no coding. Developers can enable these tools directly from their Xsolla and AppsFlyer Publisher Accounts and start leveraging real-time insights within minutes. This partnership makes Xsolla the first official AppsFlyer partner for Web Shop analytics, offering a certified measurement integration that simplifies tracking across platforms. Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, explains: “Xsolla's Web Shop solution has revolutionized the mobile game development industry, with over 500 Webshops established. Previously, the traditional mobile measurement tools were not suitable for this scenario. These integrations with AppsFlyer bridge the data gap between Web Shops and mobile apps, offering game developers a complete view of LTV and overall ROI.”

Measure the full player journey with S2S and Web Integrations

Xsolla and AppsFlyer offer two integration options to provide game developers with complete visibility into player behavior across mobile and web. The Mobile Application S2S Integration enables precise LTV and ROAS measurement by tracking purchases made both in-app and through the Web Shop. Web Shop transactions are attributed as in-app events, ensuring seamless tracking and accurate revenue attribution. This allows developers to see the full impact of their user acquisition and re-engagement campaigns, making it easier to calculate ROI. Meanwhile, the Web Integration Activation provides real-time analytics for Web Shop purchases, helping developers assess marketing performance, ad conversion rates, high-performing creatives, and retargeting efforts. By enabling these integrations through Xsolla’s Site Builder, developers can streamline tracking and optimize their monetization strategies without the need for technical expertise. Adam Smart, Product Director of Gaming at AppsFlyer, adds: “In an increasingly evolving and dynamic gaming ecosystem, understanding the full user journey across mobile and web is critical for developers looking to optimize performance and maximize revenue, by combining Xsolla’s expertise in commerce with AppsFlyer’s leading analytics capabilities, we’ll see seamless cross-platform measurement and attribution, giving developers the insights they need to drive smarter decisions and accelerate growth for the industry.”

AppsFlyer activation benefits

Activating AppsFlyer in your Xsolla-powered Web Shop enables effortless revenue tracking. Benefits include:

• Full LTV and ROAS measurement across platforms.
• Seamless data syncing for clear, actionable insights.
• Quick, no-code activation via Xsolla Publisher Account.
• Improved ad campaign tracking - monitor UA sources, conversion rates, and payment events.
• Match mobile player activity across Web Shop and mobile app for accurate attribution.

4 steps to deeper data analysis

Activating AppsFlyer for Xsolla Web Shop is quick and simple:

1. Log in to your Xsolla Publisher Account
2. Navigate to the AppsFlyer Integration option.
3. Enter your AppsFlyer account details and activate - no coding required.
4. Start tracking purchases, ad campaigns, and user engagement.

For a detailed guide, visit our documentation page: INTEGRATION WITH APPSFLYER

Ready to make data-driven decisions?

Take control of your game’s commerce and revenue strategy with Xsolla Web Shop and AppsFlyer today. Already an Xsolla partner? Log in to your Publisher Account and activate AppsFlyer now. New to Xsolla and AppsFlyer? Let’s talk. Contact us at business@xsolla.com to learn how we can help grow your game business.