Why web shop personalization matters

• Using game-driven personalization features raises your ARPPU by +35%
• Personalized in-game purchases generate 30% more revenue.
• Customer churn drops by 15–20% with personalization.

Best practices of web shop personalization

• Welcome offers. First-time buyer conversions are critical. A personalized welcome offer, such as a steep discount, an exclusive item, or a bundle, can convert window shoppers into paying customers.
• Offers for whales: Your strategy should reflect your highest-value users. Create premium, time-limited bundles priced well above in-game norms. Don’t be afraid to go BIG—3x, 5x, even 10x higher.
• Progressive discount chains: Offer chains that evolve based on previous purchases can drive strong results. Start with a deep discount, then gradually reduce it while increasing the value of the offer.
• Trigger-based offers: Use in-game milestones (level-ups, quest completions, tournament wins) to trigger timely offers, aligning the reward with the player's needs at the right moment.

What can you personalize in your web shop, and how?

• Hide specific items or offers: Exclude goods or deals that the user has already purchased in the game.
• Reveal exclusive offers: Show special discounts to non-paying users or unlock bonus items and secret bundles for targeted player segments to increase engagement.
• Curate group-specific catalogs: Create unique product assortments tailored to user traits, such as seasonal bundles, first-time buyer packs, or event-based items.
• Target offers based on player behavior: Deliver personalized deals to users based on their achievements, spending patterns, or playtime to maximize relevance and conversion.

The tools behind the personalization

• Game-side: Harness in-game data to dynamically tailor content for every authenticated user, reducing manual setup with seamless, game-driven personalization. Allow to take in-game personalization and integrate it through Xsollas’s Publisher Account into their Web Shop to synchronize user experience. After logging in, players see personalized content tailored to their interests.
• Xsolla-side: Based on user attributes received by Xsolla during user authorization, the Web Shop displays personalized offers according to the rules previously configured by the publisher in the Xsolla system.

• Enjoy higher ARPPU, better conversion rates, and more repeat purchases.
• Support the users' specific needs breeds loyalty to your brand.
• Automatically sync your web shop personalization rules with your game data or build your configuration.
• A no-code feature that you can instantly activate within your Xsolla Publisher Account.

Final takeaway? Personalization WORKS!

• Higher revenue per user
• Better engagement and retention
• Lower churn
• More effective offer sequencing and inventory optimization
• Tailoring content to users' needs, commitment. You must test offers, refine them, and retire those that underperform. Use your data wisely, iterate fast, and don’t assume your first try will be the best.