Fawkes Games expands beyond Steam

Fawkes Games expands beyond Steam with a custom launcher and global payments, unlocking new markets and revenue opportunities.

ASK

FAWKES GAMES NEEDED INDEPENDENT DISTRIBUTION TO GROW

Challenge

Fawkes Games sought an independent distribution platform to launch F2P titles beyond Steam and offset low revenue from other platforms. To drive growth, they required a launcher, global payments, and a monetization strategy.

Solution

By providing a custom launcher and global payment solution, Fawkes Games expanded beyond Steam, enabling direct-to-customer distribution, improving their monetization, and unlocking new revenue opportunities.

Solutions used:

OUTCOME

EXPONENTIAL GROWTH

Result

Fawkes Games achieved significant growth by leveraging a custom launcher and global payment solution, driving a surge in game installations and a substantial revenue boost. This direct-to-customer approach improved their monetization strategy, maximizing the potential of their game titles.

Technical aspects included:

Launcher

A direct-to-consumer strategy enabled game distribution through a custom launcher, site builder, and in-game services
A fully customizable client app featuring Fawkes Games' assets, including images, logos, videos, and more, all created using Figma without any coding
Players can update sections with news, articles, videos, and more to enhance engagement

Payments and Anti-fraud

Access to over 1000+ payment methods, including 240+ alternative payment methods
Allow players to use their preferred local payment methods
Proactively avoid fraud and reduce chargeback issues

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