NetEase Games grows its mobile audience

Xsolla’s mobile game commerce solution empowered the gaming giant to move into new global regions and accept more forms of payment worldwide.

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Xsolla helps NetEase reach more players

Challenge

NetEase Games approached Xsolla with the goal of expanding new mobile titles and providing users flexibility by adding local online payment methods, including those that operate without credit cards.

Solution

Xsolla Pay Station and Anti-Fraud products helped NetEase Games allow gamers in Korea to top up their game accounts using payments such as KakaoPay, TOSS, and even local gift cards like Culture Land, Cashbee, Book Voucher, and Happymoney.

Solution used

Pay Station

Anti-fraud

Outcome

MOBILE GAMING GIANT ACHIEVES A LARGER GLOBAL FOOTPRINT

Result

By partnering with Xsolla and utilizing the Mobile Web Shop, NetEase Games was granted scalable access to 1,000+ pre-integrated payment methods worldwide, with access in 200+ countries, all through a single API connection.

Technical aspects included:

Payments and Anti-Fraud

Enabled all available localized alternative payment methods, increasing the footprint for unbanked and underserved players worldwide.
Localized pricing and language support for checkout UI in all markets.
Filtering fraudulent payments using a self-updating algorithm.
Legal compliance with local regulations in South Korea.

Customer Analytics & Support

Delivered aggregated financial data to track the performance of each alternative payment method.
Provided test payment setup before release to examine the process prior to launch.
Shared customer support resources to help the developer’s team field player inquiries and any other questions.

By the numbers: