Result

The VIP Web Shop fueled a surge in purchases and positive feedback about the interface. Additionally, trackable player behavior numbers revealed that Wildlife Studios could plan and execute effective promotions to all its player segments to drive ARPU and MAU.

Xsolla Web Shop opened a path to off-platform income from high-revenue players for War Machines, inspiring the studio to extend the web shop to their broader gaming community.

Technical aspects included:

• Targeted whales with unique VIP bundles available in-game for a stronger ARPU and LTV.
• Increased Wildlife Studios revenue by selling to consumers outside of the app stores
• Used promotion mechanics to appeal to VIP players.
• Provided added value to players to encourage more purchases and boost average transaction size.
• Increased conversions with a focus on relevant offers that motivated players to make purchases, targeted rewards to VIP players, and increased revenue and LTV.

If you want more players, revenue, and customer loyalty for your mobile games, talk to Xsolla about integrating Web Shop. Existing Xsolla partners can start immediately from their Publisher Account. Or, contact one of our experts to discuss how Xsolla’s solutions can drive your success.