Xsolla drives War Machines revenue

Xsolla’s Web Shop enabled Wildlife Studios deliver exclusive rewards to loyal War Machines players and foster engagement.

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In-game VIP shop created with Xsolla Web Shop

Challenge

In 2022, Wildlife Studios pivoted to a strategy focused on boosting VIP engagement and reducing platform fees.

The team aimed to achieve these goals by trialing whales' spending habits without sacrificing Apple platform revenue, while minimizing risk.

Solution

Our Web Shop solution attracted Wildlife's most active users by creating an exclusive VIP shop within the War Machines app.

With exclusive promotional bundles, we aimed to boost direct purchases of War Machines in-game content from Wildlife's website.

Solutions used:

Web Shop

Pay Station

Anti-fraud

Result

Exponential growth

Result

The VIP Web Shop fueled a surge in purchases and positive feedback about the interface. Additionally, trackable player behavior numbers revealed that Wildlife Studios could plan and execute effective promotions to all its player segments to drive ARPU and MAU.

Xsolla Web Shop opened a path to off-platform income from high-revenue players for War Machines, inspiring the studio to extend the web shop to their broader gaming community.

Technical aspects included:

Web Shop

Targeted whales with unique VIP bundles available in-game for a stronger ARPU and LTV.
Increased Wildlife Studios revenue by selling to consumers outside of the app stores
Used promotion mechanics to appeal to VIP players.
Provided added value to players to encourage more purchases and boost average transaction size.
Increased conversions with a focus on relevant offers that motivated players to make purchases, targeted rewards to VIP players, and increased revenue and LTV.

If you want more players, revenue, and customer loyalty for your mobile games, talk to Xsolla about integrating Web Shop. Existing Xsolla partners can start immediately from their Publisher Account. Or, contact one of our experts to discuss how Xsolla’s solutions can drive your success.

By the numbers: