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Techland pre-sells Dying Light 2

Techland Publishing tapped Xsolla to help them pre-sell Dying Light 2 directly to their players.
ASK

Techland wanted to sell games and pre-orders directly to their players

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Challenge

Techland boasts a vast catalog of unforgettable video game experiences including Dying Light, Dying Light 2: Stay Human, Call of Juarez, and Gods Trigger.

In 2021, Techland stakeholders and Xsolla experts got together to figure out how Techland could offer pre-orders of Dying Light 2, and make available its entire back catalog, directly to players.

Solution

Together, Xsolla and Techland defined a strategic combination of products into one comprehensive solution: Xsolla Game Sales, a combined integration of products (Site Builder, In-Game Store, and Pay Station) which allows the publisher to create a custom branded online web store with multiple features.


RESULT

EXPONENTIAL GROWTH

Result

The website pre-order campaign for Dying Light 2 generated 6% of overall sales, with a conversion rate of 11.8%. This success was partly due to the availability of localized payment methods at checkout, which came from a pool of over 700 globally available options.

Technical aspects included:

Xsolla Game Sales
  • Built a comprehensive website to manage and sell their entire portfolio of game titles direct to their customers, in one convenient location
  • Provided customizable tools for driving traffic
  • Promoted their latest title Dying Light 2 prior to launch
Marketing and support
  • Paired with a strong email marketing campaign that drove traffic to their new comprehensive web store
  • Enabled Techland to use special promotional codes to motivate players to make purchases
  • Customizable website interface including promotional banners for highlighting discounts on unique bundles and premium editions

Want to pre-sell your new game? Or perhaps offer your back catalog to gamers on your own terms?  Contact Xsolla today and find out how we can help you with multiple solutions and expert insight.


Result in numbers:

11.8%

Website conversion rate

6% OF ALL SALES

Generated from the pre-order campaign website

700+ payment OPTIONS

Available globally, offered localized at checkout

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