Xsolla

Epic Games expands global reach with Xsolla

Partnering with Xsolla, Epic Games expanded the payment methods available for Fortnite and the Unreal Engine Store to reach audiences worldwide.
ASK

EPIC GAMES WANTED TO INCREASE GLOBAL ACCESS FOR PLAYERS AND DEVS

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Challenge

Epic Games faced a global challenge: developers in certain regions couldn't pay in the Unreal Engine Store, limiting their access to the Unreal Engine. Meanwhile, Fortnite Battle Royale’s global launch on mobile demanded secure localized payments.

Solution

Epic Games integrated with Xsolla’s network of payment providers on a regional basis, testing the pricing and UX for each new market. A small team merged Epic’s payment flow with Xsolla’s alternative payment methods, expanding their global reach.


Solutions used:
OUTCOME

EPIC GAMES FINDS SUCCESS OUTSIDE MAIN DISTRIBUTION PLATFORMS

Result

When Fortnite Battle Royale launched on Android devices, Epic Games’ worldwide direct distribution was the industry story of the summer of 2018. Fortnite is indisputably a massive hit—and by working with Xsolla, Epic Games helped to ensure that every player who wants to squad up and drop into battle can make safe, secure payments.

Technical aspects included:

Payments
  • Enabled all available localized alternative payment methods, increasing the footprint for unbanked and underserved players worldwide
  • Helped players purchase games directly from the developer outside of mainstream distribution platforms and ecosystems
Anti-Fraud
  • Filtered fraudulent payments using a self-updating algorithm
  • Reviewed disputed transactions 24/7 using behavioral and data metrics
  • Handled all risk for fraud and chargebacks, plus VAT and local taxation

Ready to level up your game’s reach and security with solutions trusted by the most popular games in the world? Contact our team for specialized support to elevate your game’s potential.


By the numbers:

1,000+

supported payment methods worldwide

240+

alternative payment methods

24/7

disputed transaction review using behavioral and data metrics

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