Tilting Point boosts revenue with Web Shop
Tilting Point launched a direct-to-consumer web shop for its mobile game Warhammer: Chaos & Conquest to foster deeper player engagement and increase earnings.WEB SHOP GENERATES 50% OF TOTAL GAME REVENUE
Challenge
Publisher Tilting Point and developer Hunted Cow Studios wanted to keep their Warhammer: Chaos & Conquest players happy, engaged, and coming back for more. Their aim was to provide players with financial convenience while increasing retention.
Solution
Tilting Point offered higher-priced bundles ($500-$1,000) on the game’s web shop, encouraged repeat visits with new weekly deals and bundles, and clearly communicated the value and updates with their players.
EXPONENTIAL GROWTH
Result
The web shop became an essential component of Warhammer: Chaos & Conquest's revenue strategy, yielding 50% of their total revenue for the past 2 years. This direct-to-consumer platform not only provides a seamless purchasing experience but also allows Tilting Point to connect directly to their players, opening up opportunities for better deals, exclusive content, and personalized offers that drive engagement and spending.
Technical aspects included:
Site Builder- Used Xsolla’s customizable, mobile-friendly templates to quickly launch a professional web shop for Warhammer: Chaos & Conquest, reducing the need for complex coding or custom development.
- Linked the web shop to in-game LiveOps events, allowing dynamic offers and promotions based on player activity and real-time game data.
- Used Site Builder’s customization tools to create exclusive in-game offers and bundles for the web shop, matching Warhammer: Chaos & Conquest’s multi-offer strategy.
- Listed localized payment methods at checkout, prioritized by regional popularity.
- Enabled localized payment methods at checkout, from 1000+ available globally.
- Let players save payment method data and preferences for future payment
Want to launch your own web shop? Contact Xsolla today and find out how we can help you with a custom direct-to-consumer solution and expert insight.
50%
Of game revenue generated via web shop
$500-1,000
Item bundles on offer
1000+
Payment methods available
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