MARVEL SNAP levels up their web shop
How Second Dinner and Xsolla partnered to evolve MARVEL SNAP’s web shop into a key tool for increasing LTVSCALING A LIVEOPS-FRIENDLY WEB SHOP
Challenge
MARVEL SNAP already had a webshop, but its developer needed it to do more than just sell. Second Dinner wanted the web shop to be part of the game's LiveOps strategy.
Solution
We built a web shop with deeper integration into the game's LiveOps cycles. The wide range of tools that Xsolla provides expands LiveOps capabilities, affecting the long-term growth of LTV.
EXPONENTIAL GROWTH
Result
The reimagined web shop has become central to Second Dinner’s monetization and engagement strategy. At launch, the new shop included a broad set of LiveOps features/capabilities:
- In-game catalog with added value
- Web shop welcome offers
- Dynamic reward system
- Season passes
- Time-limited and quantity-limited offers
- Web exclusive offers
- Promo-code redemption support
’s updated store offers players meaningful value closely tied to the game’s LiveOps cycles, event calendar, and monetization strategy.
“With Xsolla, we’ve turned our web shop into more than just a store; it’s now a direct extension of our game’s LiveOps. It gives us control, flexibility, and a way to stay connected with our players outside the app.”
— Product Team, Second Dinner
Technical aspects included:
Web Shop Infrastructure- Fully skinned to match MARVEL SNAP’s aesthetic and brand
- Developers can update catalog-driven content with less lift
- Integrated with the in-game economy
- Enables segmented offers, scheduling, and promo code redemption
- Powers retention events via dynamic, web-exclusive offers
- Syncs seamlessly with seasonal LiveOps cycles/calendar
Want to launch or improve your game's web shop? Contact Xsolla today and find out how we can help you with a custom direct-to-consumer solution and expert insight.
1,000+
payment methods supported globally
12+
LiveOps features in active use
ONGOING ROLLOUT
of time-limited and web-exclusive offers tied to 's in-game calendar
DEDICATED TEAM
optimizing performance post-launch
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