Xsolla and LINE Pay: reach more gamers

Enable seamless transactions and locally preferred payment options for millions of players in Japan with LINE Pay, now on Xsolla Pay Station.

Ask

Leveling up your purchasing experience with Japan’s leading ewallet

Challenge

In its continued effort to support game developers and publishers globally, Xsolla announced its localization in Japan in 2023 and has since looked for new ways to expand and diversify its payment offerings to merchants in Japan’s market.

Solution

LINE Pay is the digital wallet and fintech arm of the LINE messaging app with more than 44 million registered users.

Xsolla partnered with LINE Pay to empower merchants to accept payments via Xsolla Pay Station to adapt to payment preferences in Japan’s gaming market.

Product used:

Pay Station

Result

Exponential growth

Result

Xsolla’s partnership with LINE Pay has driven more revenue and unlocked a significant player base of LINE Pay users for gaming partners that have expanded their businesses to Japan. Offering a trusted payment option like LINE Pay improved the customer experience for gamers in Japan, leading to increased conversion, customer satisfaction, and loyalty.

Technical aspects included:

Xsolla Pay Station with LINE Pay

Maximize conversions by offering an extra payment option for customers at checkout.
Access over 1,000+ payment methods, including 240+ alternative payment methods.
Broaden your game's appeal to 44+ registered users in Japan, increasing your reach and market share.
Strengthen customer loyalty with the best checkout experience, powered by LINE Pay.

“Partnering with Xsolla has been transformative for LINE Pay. Within a month, we've achieved remarkable success. Xsolla's innovative payment solutions have expanded our capabilities and made a lasting impact on the industry. We anticipate more achievements and growth as we navigate the evolving nature of digital payments in Japan together.”

Result in numbers: