Xsolla

Atari's Speakerhat turns it up with Xsolla

Using a combination of Xsolla products, Atari launched a site for its new wearable tech, Speakerhat.
Ask

Atari needed help promoting its new bluetooth gear

Challenge

Founded in 1972, Atari has over 200+ licensed games, providing interactive entertainment worldwide.
In 2017, Atari reached out to Xsolla for help with launching Speakerhat, wearable tech in the form of a baseball hat.

Solution

Xsolla provided two key products for launching Atari’s new Bluetooth speaker hat: Xsolla Site Builder, an easy way to launch and showcase a product, and Pay Station, a seamless and secure solution for purchase fulfillment.

Result

Wearable tech sales soar

Result

Xsolla successfully launched Atari's Speakerhat by creating a customized landing page with integrated payments and technical features. Since launching, the page has achieved a high conversion rate of 97.6%. As Atari's product line expanded, Xsolla seamlessly incorporated new products like Blade Runner 2049 and Pong-themed designs.

Technical aspects included:

Site Builder

  • Implemented timed promotions and other sales events when requested
  • Handled product stocking logistics and shipping from Atari to customers

Pay Station

  • Provided preferred payment methods based on region
  • Activated new payment methods on request as Speakerhat's availability expanded
  • Managed legal compliance with local regulations worldwide
  • Oversaw refunds, chargebacks, and exchanges, as well as local taxation
  • Filtered fraudulent payments using a self-updating algorithm
  • Reviewed disputed transactions 24/7 using behavioral and data metrics

Contact Xsolla today and find out how we can help you with multiple solutions and expert insight.

By the numbers:

97.6%

Purchase conversion rate

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