Xsolla

Team17 taps Xsolla to build custom store

Veteran indie game label Team17 partnered with Xsolla to build a custom, high-end web destination for their game catalog.
ASK

ACCLAIMED STUDIO NEEDED AN ONLINE STORE UPGRADE

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Challenge

Team17, known for the Worms and Overcooked franchises, needed a custom store to boost game sales. They sought to cut high transaction fees, offer bundles, and gain player insights. Luckily, they turned to Xsolla’s video game commerce experts.

Solution

Xsolla created a brand-new Game Sales solution just for Team17. Combining the functionality of Xsolla’s Buy Button, Pay Station, and Site Builder products, we assembled a unique Team17 Games Store with custom branding for an authentic look and feel.


OUTCOME

SUCCESS BUILT FROM THE GROUND UP

Result

The store currently contains over 90 games and more than 30 DLC packs, with more coming soon. Each piece of content, whether a game or DLC, has a dedicated page where players can learn more, watch videos, view screenshots, find system specifications, and much more.

The store has built-in functionalities to run promotions and sell games and DLC as bundles. It features a robust search tool and a shopping cart that can handle multiple items across multiple platforms while providing regional payment compliance. It includes a system providing full access to analytics, GTM, Meta Pixel, and more. The store perfectly matches Team17’s branding, and Team17 has complete control over page management.

Technical aspects included:

Site Builder
  • Built store layout with custom blocks: carousel on top, promo banner, catalog, bundles, subscribe to news
  • Provided catalog management and filtering
  • Provided integration with Google Merchant services to promote the store
Payments and Anti-fraud
  • Introduced regional prices and determined the optimal filters to prevent fraud
  • Enabled all available payment options
  • Defined framework for customer support and assigned to internal teams

Are you ready to create a custom games store to serve your catalog? Find out more about our Xsolla Game Sales solution here, and download our one-page information sheet for more info.

If you’re a new partner interested in working with us, please contact business@xsolla.com. If you are a current partner and would like to know more, please contact your appointed account manager or email am@xsolla.com.


By the numbers:

120+

Unique item pages

1,000+

Supported payment methods worldwide

240+

Alternate payment methods

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