Flyff Universe, Alipay+ rewards players

Wemade Connect's engagement for Flyff Universe skyrocketed as they boosted brand awareness and rewarded users with the help of Xsolla and Alipay+.

Ask

In-game VIP shop created with Xsolla Web Shop

Challenge

Developed by global game publishing platform, Wemade Connect, Flyff Universe is a free-to-play web MMORPG in 3D.

They approached Xsolla with the goal of optimizing their marketing strategy to expand their user base and drive sales for the game.

Solution

Xsolla boosted Wemade Connect's revenue with a 20% discount promotion that helped foster player engagement.

“Xsolla worked closely with us to develop a solution that fit our needs. Introducing us to Alipay+ also opened doors to a wider audience.” - Wemade Connect

Solutions used:

Pay Station

Result

Exponential growth

Result

Xsolla fostering Wemade Connect’s collaboration with Alipay+ resulted in player rewards being used to encourage new gamer acquisition and in-game purchases, boosting both engagement and sales for Flyff Universe.

“Xsolla teamed up with Alipay+ and its payment expertise to execute a tailored promotion that not only increased our user engagement but also significantly boosted sales for our game partner, Wemade Connect.” - Alipay+

Technical aspects included:

Xsolla Payments

Gave Wemade Connect access to over 1,000+ payment methods including over 240 alternative methods actively used by their audience.
Leveraged Xsolla’s partnership with leading payment partners and gained access to new users to promote higher engagement.
Turned more players into paying users by incentivizing their participation with a frictionless payment experience.

Xsolla Marketing Support

Provide a value-added marketing promotion tailored to their needs that was mutually beneficial for both WemadeConnect and Alipay+.
Strengthened brand loyalty by rewarding users with a discount promotion.

With the guidance of the Xsolla team, any developer can take advantage of our industry expertise for solutions tailored to their goals – whether that’s boosting sales, improving their marketing strategy, or creating new revenue streams.

If you’re ready to enhance the way your players pay and boost your earnings, contact us today to discover how the Xsolla Payments solutions can help you grow your reach and revenue.

By the numbers: