PUBG had already capitalized on massive worldwide interest through distribution on mainstream platforms – setting off the global battle-royale craze that continues to dominate the industry – but those platforms didn’t deliver enough for pre-orders. And for safety and security, PUBG’s pre-order payments partner would need top-shelf fraud protection.
PUBG Corporation’s parent company Bluehole deftly recruited eventual creative director Brendan Greene (ironically, known by his online handle “PlayerUnknown”) to drive the development of a “king of the hill”-style mod-turned-title with randomized items and environments, drawing story inspiration from the book series The Hunger Games and the 2000 Japanese film Battle Royale. It has since become a massive global success.
Previously, Bluehole developed fantasy-themed MMORPG TERA, originally released in South Korea in 2011 before expanding to North America and EU in 2012, and again to a worldwide audience via the PS4 and Xbox One consoles in 2018.
Xsolla’s easy-to-integrate pre-order solution helped PUBG to fill this dusty town with even more sharpshooters from around the world.
A single day of coordination work with Xsolla’s integration and account managers gave PUBG a far broader reach, one that went beyond mainstream digital distribution platforms to include unbanked and underserved players around the world, plus: