PLAYERUNKNOWN’S BATTLEGROUNDS DROPS INTO INFLUENCER PAYOUTS WITH XSOLLA

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When PlayerUnknown’s Battlegrounds (PUBG) entered early access beta in spring of 2017, they wanted more pre-order options for players looking to lock and load.

PUBG had already capitalized on massive worldwide interest through distribution on mainstream platforms – setting off the global battle-royale craze that continues to dominate the industry – but those platforms didn’t deliver enough for pre-orders. And for safety and security, PUBG’s pre-order payments partner would need top-shelf fraud protection.

Seoul-based PUBG Corporation – genre-redefining game developer and trendsetter.

PUBG Corporation’s parent company Bluehole deftly recruited eventual creative director Brendan Greene (ironically, known by his online handle “PlayerUnknown”) to drive the development of a “king of the hill”-style mod-turned-title with randomized items and environments, drawing story inspiration from the book series The Hunger Games and the 2000 Japanese film Battle Royale. It has since become a massive global success.

Previously, Bluehole developed fantasy-themed MMORPG TERA, originally released in South Korea in 2011 before expanding to North America and EU in 2012, and again to a worldwide audience via the PS4 and Xbox One consoles in 2018.

Xsolla’s easy-to-integrate pre-order solution helped PUBG to fill this dusty town with even more sharpshooters from around the world.

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By integrating with Xsolla, PUBG was able to offer multiple pre-order packages to an even larger global footprint — and it only took 5-10 minutes to complete.

A single day of coordination work with Xsolla’s integration and account managers gave PUBG a far broader reach, one that went beyond mainstream digital distribution platforms to include unbanked and underserved players around the world, plus:

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There’s no question that the battle royale genre has made a massive impact on the video game industry. With the runaway success of games like Fortnite, Call of Duty: Warzone, and of course the game that kicked off the revolution, KRAFTON Inc’s PlayerUnknown’s Battlegrounds, the “last player standing” concept is here to stay. With that success came an explosion of influencers who have significantly heightened the discoverability of games like these.

But one of the challenges for developers is how to best work with influencers to promote these games and incentivize them to continue playing while producing great content. Most developers don’t have the time or staff to manage influencers, track their performance, create strategies, and potentially reward them. Not to mention screening, vetting, onboarding them, and handling payouts.

Solution

Xsolla’s Influencer Payouts solution was custom-built to handle this issue, allowing developers to focus on their game while their fully automated, customized compensation strategy works behind the scenes to praise effective influencers with shared revenue and helps to build and strengthen the game community at the same time.

Result

Last year, PUBG deployed this solution utilizing Xsolla Creator Tags, and they are still using it to power their influencer payments today. So far, the total amount of income attributed to the program is over $2.5 million, and the collaboration has generated over 2.6 billion watched hours across 247,600 streams. With their revenue sharing set to 5%, the program has paid out over $126,000 directly to influencers.

Xsolla Influencer Payouts can easily be scaled to work with any size game and any amount of influencers.

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PUBG leveled up with Xsolla Partner Network and Buy Button

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PUBG Corp. leveled up with Buy Button

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