Nexters gains revenue and reach by expanding Hero Wars to the web with Payment Solution by Xsolla

Success Story

Integrations

Products

Anti-fraud

Pay Station

SUCCESS

STORY

INTRO

Since its launch in 2016, Nexters’ Hero Wars became a hit game on social media platforms. During 2018-2020, the game grew rapidly on iOS and Android and became one of the most popular mobile RPGs in the world, with more than 100 million cumulative installs.

While Hero Wars achieved amazing success on mobile, Nexters had been considering other platforms as potential opportunities to increase margins and connect with audiences.

Ask

In 2020, one of the options was to expand to the web, which became one of the focus points in addition to mobile for the Hero Wars team. The result was notable: Hero Wars multiplied their sales dramatically by connecting with new players.

Additionally, by expanding to include web distribution, Nexters have been able to increase their revenue above and beyond mobile app stores that take a larger percentage of revenue, while maintaining full control to connect with their target audience.

Solution

To support scaling on the web Nexters needed a set of tools, including payment solutions. Nexters collaborated with Xsolla and used their Mobile Game Commerce solution, which proved to be a reliable tool for growing games on new platforms.

Result

Hero Wars multiplied their sales dramatically by expanding to the web.

Key integrations in the Nexters collaboration were:

• Provided Nexters with access to over 700 payment methods to provide reasonable platform fees, including over 240 alternative methods actively used by their audience beyond PayPal and credit cards.
• Introduced payment tools in the markets of Japan, South Korea, and Taiwan with local coverage and tax management of payments.
• Lowered chargeback incidents with the combination of Pay Station and Anti-Fraud.

Interested in enjoying the same benefits by moving your games from mobile to the web? Contact Xsolla today and find out how we can help you with multiple solutions and expert insight.