How Warner Bros amped sales and slashed fraud for Lord of the Rings Online

LOTRO levels up with In-Game Store

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Already contracted with established payment processors for their two highest priority payment methods – credit cards and PayPal – Warner Bros wanted to encourage a continuously healthy conversion rate in newer territories and continue expanding LOTRO’s availability.

WB’s goal was to enable LOTRO’s vast, diverse, and loyal fan base to enjoy a storefront as deep and multi-faceted as the book and film series themselves.

Essential attributes desired included a unique, branded skin for the UI and a high volume of customizable in-game products, plus continuous access to the development team that managed LOTRO’s backend, so they could edit and improve the store’s functionality and inventory as needed.

Solution

Xsolla’s practice of seamlessly embedding with our partner’s team allowed for an accelerated timeline. Our experience helped Warner Bros to get LOTRO up and running with a detailed, branded in-game storefront and expanded functional capabilities in three months, including a customized payment interface — a process that normally takes twice as long.

Result
  • Following the integration of Xsolla In-Game Store, LOTRO transactions increased to more than 350k annually.
  • The game experienced a 20% growth in 2020.
  • WBIE now has the flexibility to support over 700 payment methods.
Products
Pay Station
Anti-fraud
In-Game Store
Subscriptions

LOTRO levels up with In-Game Store

Success Story
Integrations

  • Subscriptions

LOTRO leveled up with Subscriptions

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