Xsolla POV
Actionable strategies from Xsolla's leaders to help you launch, monetize, sell, and grow your game; All The Things.
Featured articles:
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Xsolla research across Asia reveals a consistent pattern: players do not abandon carts because of price; they leave because the checkout feels foreign. Here is what it takes to earn trust at the moment of purchase.
Entertainment licensing isn't a AAA-only game anymore. Xsolla Agency global IP licensing advisor Mark Caplan discusses how mobile studios are sitting on one of the best growth levers in the industry and most aren't using it. Here's what developers get wrong and how the right partner changes everything.
Sega's head of development studios on LiveOps, global growth, and going direct to players.
Xsolla experts
Must-read insights and usable data from the industry's leading experts.
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Loon Cheah
Senior Business Development Manager, Payments, Xsolla
A results-oriented Business Development Manager with 8+ years of cross-industry experience across FinTech and Telecommunications. I focus on identifying high-value growth opportunities, both in untapped markets and within existing client relationships, and turning them into sustainable business outcomes.
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Yueran Wei
Director of Business Operations and Strategy, Xsolla
Consumer & Creator Marketing Leader with 11+ years across gaming and PC/consumer technology in Greater China, turning products into stories, communities, and measurable growth.
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John Park
Head of Business Development, APAC, Xsolla
Someone who knows how to manage multiple stakeholders’ interests and to deliver tangible results without losing sight of the overall objectives and goals.
Elena Svergunenko
UX Research Director, Xsolla
CX/UX leader with 8+ years of expertise across digital products, shaping strategy through a deep understanding of game studios, publishers, and players to drive business growth.
Chris Hewish
President, Xsolla
Author of Durable Advantage: Five Pillars of the Modern Game Business, and a trusted game and technology executive with operational and strategic leadership experience at Activision, DreamWorks, and Xsolla.
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Derrick Stembridge
Vice President of Global Public Relations, Xsolla
Leading global strategy for communications and media relations, and telling the story of how Xsolla helps developers launch, grow, and monetize their games.
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Mark Caplan
Global IP licensing advisor, Xsolla Agency
Entertainment and licensing executive with 30+ years building global consumer products, gaming, and licensing businesses for major film, television, and sports entertainment properties.
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Berkley Egenes
Chief Marketing and Growth Officer, Xsolla
Creator of successful data-driven partnerships, collaborations and campaigns for brands and organizations to elevate their awareness, perception and experience in the market place.
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Gauri Sheth
Senior Business Development Manager, APAC Region, Xsolla
Seasoned professional with a proven track record in the internet industry. Highly skilled in online gaming, content production, customer service, e-commerce, business development, and marketing strategy.
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Pranab Punj
Strategic Advisor, India, Xsolla
Seasoned global business leader, entrepreneur, and board director with a proven track record of pioneering innovation in the gaming, media, and technology sectors.
Jana Hodgins
Director of Strategic Partnerships, Ecosystem, Xsolla
Speaker and strategist delivering systematic alignment to drive clarity, momentum, and sustainable business outcomes.
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Afef Grimil
Head of Creator Partnerships, Xsolla Partner Network
18+ years of experience, lead cross-functional teams and manage high-impact initiatives at TikTok, Xsolla. Driving operational excellence and strategic growth across digital marketing, influencer partnerships, and large-scale campaigns.
Manny Hachey
Senior Director of Developer Success, Global Strategic Initiatives & Partnerships, Xsolla
Senior Director of Developer Success at Xsolla, Accelerator Program Director. Co-Founder & Creative Director at Positive Impact Games, games business, investment & studio growth.
Kirill Tokarev
Vice President, Industry Insights & Strategy, Xsolla
Senior Executive at Xsolla. Developer advocate, ecosystem builder, and content strategist with 15+ years of experience leading community and DevRel efforts across AI, cloud, and 3D/VFX industries. 80 Level founder, ex Industry Relations Director at Gnomon.
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Viktoria Steshina
Senior Program Manager, Game Biz Institute, Xsolla
Senior manager with 8+ years of marketing and operations leadership expeirience in the video games industry, Guest Lecturer at the Higher School of Economics, and Ambassador for Women in Games.
Lisa Sirlin-Hall
Senior Marketing Copywriter, Xsolla
20+ year copywriter, content editor, and content producer for the gaming and entertainment industries, including Netflix, Electronic Arts, and Warner Brothers.
David Jagneaux
Head of 80 Level
The Head of 80 Level and a veteran tech industry journalist, comms manager, and consultant with over 14-years of experience covering the world of gaming and consumer technology.
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Daniel Brown
Measurement & Experimentation, Xsolla
Building Analytics/BI/Data Science organizations from scratch at multiple startups, working at established metrics driven organizations, and conducting research within Academia.
Ivan Martinez
Developer Evangelist, Xsolla
Game Developer with 15+ years of experience designing and developing games across a wide range of genres, platforms, and gameplay systems.
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Edward DiNola
Developer Evangelist, Xsolla
Leader with nearly two decades of experience working in games. Worked in many environments, from large traditional studios, to small indies, and has a broad range of experience as an individual contributor, team leader, studio head, and advisor.
Alexandra Kurennykh
Localization Manager, Technology, Xsolla
Localization Manager at Xsolla with experience across documentation, legal, and product localization, combining linguistic expertise with hands-on automation engineering.
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Alex Sevastyanov
Senior Game Evaluation Analyst, Global Strategic Initiatives & Partnerships, Xsolla
Senior Game Evaluation Analyst with 25+ years of multiplatform gaming experience and some experience developing mobile games.
Sergei Kubyshkin
Head of Influencer Discovery, Partner Network, Xsolla
Leading influencer discovery at Xsolla's Partner Network, helping game developers connect with the right content creators to grow their audience through strategic creator outreach programs.
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Sam Tubtimcharoon
Head of Growth Advisory and Strategy, Partner Network, Xsolla
Growth and partnerships leader with 5+ years in payments and gaming, building reseller, creator, and brand programs across APAC and globally.
Learn how Xsolla’s video game monetization experts can help accelerate your business. Xsolla is a global video game commerce company with a robust set of tools and services designed specifically for the game industry
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Latest industry experts' articles
The games industry's hottest topics: trends, data, and expert takes.
Andrew Naicker of Skystone Games has spent 14 years watching the "ship faster, market louder" playbook fail. Here's what he actually builds and what it takes to launch in 2026.
Players have more to watch, play, and scroll through than ever. They have less time to give any of it. Lexi Sydow, founder of The ATTN Economy, explains why that gap is the real battleground for every game in 2026.
MUD1 co-creator Richard Bartle reflects on the origins of virtual worlds, the player-developer contract, free-to-play, pay-to-win, Web3, and why lasting MMOs need purpose before monetization.
GDAI's Program Director, Machaiah Kalengada, dives into the unique combination of India's 550 million young gamers and an industry ready to build its own IP. He reveals what's really happening in India's booming game development scene.
Gaggle Studios reveals how they built a party gaming hit and what the game industry can learn from Goose Goose Duck's trajectory.
After 15 years and 170M downloads of Magic Jigsaw Puzzles, ZiMAD's Chief BD Officer shares how to protect player trust and lead through fast change.
Distribution got democratized. Discoverability got concentrated. GAM3S.GG Head of Operations Eliza Crichton-Stuart speaks out on what that gap means for players and developers, and how to close it.
Entertainment licensing isn't a AAA-only game anymore. Xsolla Agency global IP licensing advisor Mark Caplan discusses how mobile studios are sitting on one of the best growth levers in the industry and most aren't using it. Here's what developers get wrong and how the right partner changes everything.
Sega's head of development studios on LiveOps, global growth, and going direct to players.
Xsolla research across Asia reveals a consistent pattern: players do not abandon carts because of price; they leave because the checkout feels foreign. Here is what it takes to earn trust at the moment of purchase.
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