Contributor bio
Chief Growth Officer & Co-Founder, Adikteev
Co-founder of Adikteev, an adtech company he built with a high school friend from a gamification platform in 2012 into a business generating $250M+ in revenue. Under his leadership, Adikteev expanded into performance marketing and ROAS campaigns, opened offices in the US and APAC, and grew into a leading player in app retargeting with a recent expansion into CTV advertising.
Learn how Xsolla’s video game monetization experts can help accelerate your business. Xsolla is a global video game commerce company with a robust set of tools and services designed specifically for the game industry
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Xsolla bios
Must-read insights and usable data from the industry's leading experts.
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Andy Jennings
Head of Growth Marketing, Xsolla Ads & Rewards
Head of Growth Marketing for Xsolla Ads & Rewards, and a mobile growth marketing leader with over a decade of experience driving user acquisition and performance marketing for games and mobile apps.
Emilien Eychenne
Chief Growth Officer & Co-Founder, Adikteev
Co-founder of Adikteev, an adtech company he built with a high school friend from a gamification platform in 2012 into a business generating $250M+ in revenue. Under his leadership, Adikteev expanded into performance marketing and ROAS campaigns, opened offices in the US and APAC, and grew into a leading player in app retargeting with a recent expansion into CTV advertising.
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Brian Crecente
Editorial consultant to the video game industry
Founder of Kotaku, co-founder of Polygon, former games editor at Rolling Stone and Variety, and founder of Pad & Pixel, an editorial consultancy serving the video game industry. He writes the Substack newsletter Game.
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Loon Cheah
Senior Business Development Manager, Payments, Xsolla
A results-oriented Business Development Manager with 8+ years of cross-industry experience across FinTech and Telecommunications. I focus on identifying high-value growth opportunities, both in untapped markets and within existing client relationships, and turning them into sustainable business outcomes.
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Yueran Wei
Director of Business Operations and Strategy, Xsolla
Consumer & Creator Marketing Leader with 11+ years across gaming and PC/consumer technology in Greater China, turning products into stories, communities, and measurable growth.
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John Park
Head of Business Development, APAC, Xsolla
Someone who knows how to manage multiple stakeholders’ interests and to deliver tangible results without losing sight of the overall objectives and goals.
Elena Svergunenko
UX Research Director, Xsolla
CX/UX leader with 8+ years of expertise across digital products, shaping strategy through a deep understanding of game studios, publishers, and players to drive business growth.
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Shawn Layden
Former Chairman of SIE PlayStation Worldwide Studios, Game Industry Strategic Advisor
Shawn Layden is a games industry veteran who spent more than 30 years at Sony, holding leadership roles across PlayStation in North America, Japan, and Europe before serving as Chairman of Worldwide Studios. He now works as an independent advisor, helping companies navigate the evolving global games and entertainment technology businesses.
Chris Hewish
President, Xsolla
Author of Durable Advantage: Five Pillars of the Modern Game Business, and a trusted game and technology executive with operational and strategic leadership experience at Activision, DreamWorks, and Xsolla.
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Derrick Stembridge
Vice President of Global Public Relations, Xsolla
Leading global strategy for communications and media relations, and telling the story of how Xsolla helps developers launch, grow, and monetize their games.
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Mark Caplan
Global IP licensing advisor, Xsolla Agency
Entertainment and licensing executive with 30+ years building global consumer products, gaming, and licensing businesses for major film, television, and sports entertainment properties.
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Berkley Egenes
Chief Marketing and Growth Officer, Xsolla
Creator of successful data-driven partnerships, collaborations and campaigns for brands and organizations to elevate their awareness, perception and experience in the market place.
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Gauri Sheth
Senior Business Development Manager, APAC Region, Xsolla
Seasoned professional with a proven track record in the internet industry. Highly skilled in online gaming, content production, customer service, e-commerce, business development, and marketing strategy.
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Pranab Punj
Strategic Advisor, India, Xsolla
Seasoned global business leader, entrepreneur, and board director with a proven track record of pioneering innovation in the gaming, media, and technology sectors.
Jana Hodgins
Director of Strategic Partnerships, Ecosystem, Xsolla
Speaker and strategist delivering systematic alignment to drive clarity, momentum, and sustainable business outcomes.
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Afef Grimil
Head of Creator Partnerships, Xsolla Partner Network
18+ years of experience, lead cross-functional teams and manage high-impact initiatives at TikTok, Xsolla. Driving operational excellence and strategic growth across digital marketing, influencer partnerships, and large-scale campaigns.
Manny Hachey
Senior Director of Developer Success, Global Strategic Initiatives & Partnerships, Xsolla
Senior Director of Developer Success at Xsolla, Accelerator Program Director. Co-Founder & Creative Director at Positive Impact Games, games business, investment & studio growth.
Kirill Tokarev
Vice President, Industry Insights & Strategy, Xsolla
Senior Executive at Xsolla. Developer advocate, ecosystem builder, and content strategist with 15+ years of experience leading community and DevRel efforts across AI, cloud, and 3D/VFX industries. 80 Level founder, ex Industry Relations Director at Gnomon.
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Viktoria Steshina
Senior Program Manager, Game Biz Institute, Xsolla
Senior manager with 8+ years of marketing and operations leadership expeirience in the video games industry, Guest Lecturer at the Higher School of Economics, and Ambassador for Women in Games.
Lisa Sirlin-Hall
Senior Marketing Copywriter, Xsolla
20+ year copywriter, content editor, and content producer for the gaming and entertainment industries, including Netflix, Electronic Arts, and Warner Brothers.
David Jagneaux
Head of 80 Level
The Head of 80 Level and a veteran tech industry journalist, comms manager, and consultant with over 14-years of experience covering the world of gaming and consumer technology.
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Daniel Brown
Measurement & Experimentation, Xsolla
Building Analytics/BI/Data Science organizations from scratch at multiple startups, working at established metrics driven organizations, and conducting research within Academia.
Ivan Martinez
Developer Evangelist, Xsolla
Game Developer with 15+ years of experience designing and developing games across a wide range of genres, platforms, and gameplay systems.
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Edward DiNola
Developer Evangelist, Xsolla
Leader with nearly two decades of experience working in games. Worked in many environments, from large traditional studios, to small indies, and has a broad range of experience as an individual contributor, team leader, studio head, and advisor.
Alexandra Kurennykh
Localization Manager, Technology, Xsolla
Localization Manager at Xsolla with experience across documentation, legal, and product localization, combining linguistic expertise with hands-on automation engineering.
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Alex Sevastyanov
Senior Game Evaluation Analyst, Global Strategic Initiatives & Partnerships, Xsolla
Senior Game Evaluation Analyst with 25+ years of multiplatform gaming experience and some experience developing mobile games.
Sergei Kubyshkin
Head of Influencer Discovery, Partner Network, Xsolla
Leading influencer discovery at Xsolla's Partner Network, helping game developers connect with the right content creators to grow their audience through strategic creator outreach programs.
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Sam Tubtimcharoon
Head of Growth Advisory and Strategy, Partner Network, Xsolla
Growth and partnerships leader with 5+ years in payments and gaming, building reseller, creator, and brand programs across APAC and globally.
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Eliza Chrichton-Stuart
Head of Operations, GAM3S.GG
Head of Operations at GAMES.GG, a platform building discovery infrastructure across a fragmented gaming ecosystem.
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Richard Bartle
Game Design Professor, University of Essex
Co-creator, MUD1. Author of the first book about virtual world design "Designing Virtual Worlds", New Riders, 2003. Independent consultant, Emeritus Professor of Game Design.
Machaiah Kalengada
Program Director, GDAI
Program Director at Game Developer Association of India, the national industry body representing India's game development ecosystem.
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Shawn Fischtein
Co-founder and CEO, Gaggle Studios
CEO at Gaggle Studios, the creative force behind the hit multiplayer social deduction game, Goose Goose Duck.
Elizaveta Savenkova
Chief Business Development Officer, ZiMAD
CBDO at ZiMAD, mobile games developer and publisher, leading global business development, managing partnerships with industry giants and driving long-term growth initiatives.
Andrew Naicker
Senior Product Manager, Skystone Games
Senior Product Manager at Skystone Games, a multiplatform gaming company built for the world, full-service publisher, and a partner helping independent developers bring their ideas to life - built to last and built on fun.
Lexi Sydow
Chief Analyst & Founder, The ATTN Economy
Co-founder of The ATTN Economy, an independent media company and consultancy on a mission to make the dynamics shaping public attention visible, understandable and actionable.
Game Biz Institute
The game industry's most extensive library of business insights.
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