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SEPTEMBER 14, 20266 MIN
Proactive, not reactive: 24 years of keeping games online
The calm game launch is never luck; it's the result of work you do long before release day.
Stuart MuckleyCo-founder, Code Wizards Group
Expert articles
Game industry subject matter experts from across the globe share their knowledge and experience to help your business thrive.
Featured articles:
SEPTEMBER 15, 20267 MIN
How to solve the investment problem for mid-tier AA games
Shawn Layden is building a financing vehicle for stranded AA games. The teams keep their IP. The hard part is that nobody knows how to underwrite a video game.
Brian CrecenteEditorial consultant to the video game industry
AUGUST 13, 20268 MIN
Indie game publishing: The 21k+ game problem
Andrew Naicker of Skystone Games has spent 14 years watching the "ship faster, market louder" playbook fail. Here's what he actually builds and what it takes to launch in 2026.
Andrew NaickerSenior Product Manager, Skystone Games
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Learn how Xsolla’s video game monetization experts can help accelerate your business. Xsolla is a global video game commerce company with a robust set of tools and services designed specifically for the game industry
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Latest articles:
SEPTEMBER 15, 20267 MIN
How to solve the investment problem for mid-tier AA games
Shawn Layden is building a financing vehicle for stranded AA games. The teams keep their IP. The hard part is that nobody knows how to underwrite a video game.
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Brian CrecenteEditorial consultant to the video game industry
SEPTEMBER 14, 20266 MIN
Proactive, not reactive: 24 years of keeping games online
The calm game launch is never luck; it's the result of work you do long before release day.
Stuart MuckleyCo-founder, Code Wizards Group
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SEPTEMBER 14, 20266 MIN
The players you already have are your biggest growth opportunity
Adikteev's Emilien Eychenne knows that your biggest game growth lever isn't new installs; it's learning to spot churn early and win mobile players back for good.
Emilien EychenneChief Growth Officer & Co-Founder, Adikteev
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SEPTEMBER 7, 20268 MIN
The trust gap: why Asian players abandon your checkout
Xsolla research across Asia reveals a consistent pattern: players do not abandon carts because of price; they leave because the checkout feels foreign. Here is what it takes to earn trust at the moment of purchase.
Elena SvergunenkoUX Research Director, Xsolla
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AUGUST 19, 20263 MIN
Welcome to Game Biz Institute
This is where you'll find deep-dive resources and interviews for everything you need to know about the parts of the industry nobody teaches.
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Derrick StembridgeVice President of Global Public Relations, Xsolla
AUGUST 19, 20266 MIN
How game discovery actually works, and fails, in 2026
Distribution got democratized. Discoverability got concentrated. GAM3S.GG Head of Operations Eliza Crichton-Stuart speaks out on what that gap means for players and developers, and how to close it.
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Eliza Chrichton-StuartHead of Operations, GAM3S.GG
AUGUST 13, 202610 MIN
Virtual worlds were supposed to let players be themselves, but monetization forgets that
MUD1 co-creator Richard Bartle reflects on the origins of virtual worlds, the player-developer contract, free-to-play, pay-to-win, Web3, and why lasting MMOs need purpose before monetization.
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Richard BartleGame Design Professor, University of Essex
AUGUST 13, 20266 MIN
What 15 years of game partnerships taught me
After 15 years and 170M downloads of Magic Jigsaw Puzzles, ZiMAD's Chief BD Officer shares how to protect player trust and lead through fast change.
Elizaveta SavenkovaChief Business Development Officer, ZiMAD
AUGUST 13, 20267 MIN
India's gaming boom is just getting started
GDAI's Program Director, Machaiah Kalengada, dives into the unique combination of India's 550 million young gamers and an industry ready to build its own IP. He reveals what's really happening in India's booming game development scene.
Machaiah KalengadaProgram Director, GDAI
Industry experts
Must-read insights and usable data from the industry's leading experts.
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Stuart Muckley
Co-founder, Code Wizards Group
Engineer, videogames and esports veteran, and co-founder of Code Wizards Group who spent decades helping studios launch, scale, and keep players engaged during high-pressure moments. Once a hands-on coder, he now focuses on untangling tough technical problems, sharing lessons learned, and asking hard questions early, before they turn into expensive ones.
Emilien Eychenne
Chief Growth Officer & Co-Founder, Adikteev
Co-founder of Adikteev, an adtech company he built with a high school friend from a gamification platform in 2012 into a business generating $250M+ in revenue. Under his leadership, Adikteev expanded into performance marketing and ROAS campaigns, opened offices in the US and APAC, and grew into a leading player in app retargeting with a recent expansion into CTV advertising.
Brian Crecente
Editorial consultant to the video game industry
Founder of Kotaku, co-founder of Polygon, former games editor at Rolling Stone and Variety, and founder of Pad & Pixel, an editorial consultancy serving the video game industry. He writes the Substack newsletter Game.
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Shawn Layden
Former Chairman of SIE PlayStation Worldwide Studios, Game Industry Strategic Advisor
Shawn Layden is a games industry veteran who spent more than 30 years at Sony, holding leadership roles across PlayStation in North America, Japan, and Europe before serving as Chairman of Worldwide Studios. He now works as an independent advisor, helping companies navigate the evolving global games and entertainment technology businesses.
Eliza Chrichton-Stuart
Head of Operations, GAM3S.GG
Head of Operations at GAMES.GG, a platform building discovery infrastructure across a fragmented gaming ecosystem.
Richard Bartle
Game Design Professor, University of Essex
Co-creator, MUD1. Author of the first book about virtual world design "Designing Virtual Worlds", New Riders, 2003. Independent consultant, Emeritus Professor of Game Design.
Machaiah Kalengada
Program Director, GDAI
Program Director at Game Developer Association of India, the national industry body representing India's game development ecosystem.
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Shawn Fischtein
Co-founder and CEO, Gaggle Studios
CEO at Gaggle Studios, the creative force behind the hit multiplayer social deduction game, Goose Goose Duck.
Elizaveta Savenkova
Chief Business Development Officer, ZiMAD
CBDO at ZiMAD, mobile games developer and publisher, leading global business development, managing partnerships with industry giants and driving long-term growth initiatives.
Andrew Naicker
Senior Product Manager, Skystone Games
Senior Product Manager at Skystone Games, a multiplatform gaming company built for the world, full-service publisher, and a partner helping independent developers bring their ideas to life - built to last and built on fun.
Lexi Sydow
Chief Analyst & Founder, The ATTN Economy
Co-founder of The ATTN Economy, an independent media company and consultancy on a mission to make the dynamics shaping public attention visible, understandable and actionable.
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