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Expert articles

Game industry subject matter experts from across the globe share their

knowledge and experience to help your business thrive.

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Latest articles:

AUGUST 25, 20263 MIN

Welcome to Game Biz Institute

This is where you'll find deep-dive resources and interviews for everything you need to know about the parts of the industry nobody teaches.

Derrick StembridgeVice President of Global Public Relations, Xsolla
AUGUST 11, 20266 MIN

How game discovery actually works, and fails, in 2026

Distribution got democratized. Discoverability got concentrated. GAM3S.GG Head of Operations Eliza Crichton-Stuart speaks out on what that gap means for players and developers, and how to close it.

Eliza Chrichton-StuartHead of Operations, GAM3S.GG
AUGUST 6, 202610 MIN

Virtual worlds were supposed to let players be themselves, but monetization forgets that

MUD1 co-creator Richard Bartle reflects on the origins of virtual worlds, the player-developer contract, free-to-play, pay-to-win, Web3, and why lasting MMOs need purpose before monetization.

Richard BartleGame Design Professor, University of Essex
JULY 16, 20266 MIN

What 15 years of game partnerships taught me

After 15 years and 170M downloads of Magic Jigsaw Puzzles, ZiMAD's Chief BD Officer shares how to protect player trust and lead through fast change.

Elizaveta SavenkovaChief Business Development Officer, ZiMAD
AUGUST 29, 20267 MIN

India's gaming boom is just getting started

GDAI's Program Director, Machaiah Kalengada, dives into the unique combination of India's 550 million young gamers and an industry ready to build its own IP. He reveals what's really happening in India's booming game development scene.

Machaiah KalengadaProgram Director, GDAI
JULY 23, 20268 MIN

Staying lean: how Gaggle Studios built the world's biggest social deduction game

Gaggle Studios reveals how they built a party gaming hit and what the game industry can learn from Goose Goose Duck's trajectory.

Shawn FischteinCo-founder and CEO, Gaggle Studios
JULY 9, 20268 MIN

Indie game publishing: The 21k+ game problem

Andrew Naicker of Skystone Games has spent 14 years watching the "ship faster, market louder" playbook fail. Here's what he actually builds and what it takes to launch in 2026.

Andrew NaickerSenior Product Manager, Skystone Games
JULY 2, 20268 MIN

Stop leaving IP on the table

Entertainment licensing isn't a AAA-only game anymore. Xsolla Agency global IP licensing advisor Mark Caplan discusses how mobile studios are sitting on one of the best growth levers in the industry and most aren't using it. Here's what developers get wrong and how the right partner changes everything.

Mark CaplanGlobal IP licensing advisor, Xsolla Agency
JUNE 25, 20269 MIN

The attention economy: how games win mind share in 2026

Players have more to watch, play, and scroll through than ever. They have less time to give any of it. Lexi Sydow, founder of The ATTN Economy, explains why that gap is the real battleground for every game in 2026.

Lexi SydowChief Analyst & Founder, The ATTN Economy

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