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Proactive, not reactive: 24 years of keeping games online
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Game Biz Institute
The game industry's most extensive library of business insights.
AUGUST 19, 20263 MIN
Welcome to Game Biz Institute
This is where you'll find deep-dive resources and interviews for everything you need to know about the parts of the industry nobody teaches.
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Derrick StembridgeVice President of Global Public Relations, Xsolla
Expert articles
Fact-based perspectives from industry experts shaping gaming's future.
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How to solve the investment problem for mid-tier AA games
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The players you already have are your biggest growth opportunity
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Emilien EychenneChief Growth Officer & Co-Founder, Adikteev
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Indie game publishing: The 21k+ game problem
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India's gaming boom is just getting started
GDAI's Program Director, Machaiah Kalengada, dives into the unique combination of India's 550 million young gamers and an industry ready to build its own IP. He reveals what's really happening in India's booming game development scene.
Machaiah KalengadaProgram Director, GDAI
AUGUST 13, 202610 MIN
Virtual worlds were supposed to let players be themselves, but monetization forgets that
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Richard BartleGame Design Professor, University of Essex
AUGUST 13, 20269 MIN
The attention economy: how games win mind share in 2026
Players have more to watch, play, and scroll through than ever. They have less time to give any of it. Lexi Sydow, founder of The ATTN Economy, explains why that gap is the real battleground for every game in 2026.
Lexi SydowChief Analyst & Founder, The ATTN Economy
Talk with an Xsolla expert
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Xsolla POV
Practical oriented data insights from the industry leading exeperts
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SEPTEMBER 7, 20268 MIN
The trust gap: why Asian players abandon your checkout
Xsolla research across Asia reveals a consistent pattern: players do not abandon carts because of price; they leave because the checkout feels foreign. Here is what it takes to earn trust at the moment of purchase.
Elena SvergunenkoUX Research Director, Xsolla
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Stop leaving IP on the table
Entertainment licensing isn't a AAA-only game anymore. Xsolla Agency global IP licensing advisor Mark Caplan discusses how mobile studios are sitting on one of the best growth levers in the industry and most aren't using it. Here's what developers get wrong and how the right partner changes everything.
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Mark CaplanGlobal IP licensing advisor, Xsolla Agency
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What keeps a game running for 24 years?
Sega's head of development studios on LiveOps, global growth, and going direct to players.
Chris HewishPresident, Xsolla
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AUGUST 19, 20263 MIN
Welcome to Game Biz Institute
This is where you'll find deep-dive resources and interviews for everything you need to know about the parts of the industry nobody teaches.
Derrick StembridgeVice President of Global Public Relations, Xsolla
SEPTEMBER 15, 20267 MIN
How to solve the investment problem for mid-tier AA games
Shawn Layden is building a financing vehicle for stranded AA games. The teams keep their IP. The hard part is that nobody knows how to underwrite a video game.
Brian CrecenteEditorial consultant to the video game industry
SEPTEMBER 14, 20266 MIN
Proactive, not reactive: 24 years of keeping games online
The calm game launch is never luck; it's the result of work you do long before release day.
Stuart MuckleyCo-founder, Code Wizards Group
SEPTEMBER 14, 20266 MIN
The players you already have are your biggest growth opportunity
Adikteev's Emilien Eychenne knows that your biggest game growth lever isn't new installs; it's learning to spot churn early and win mobile players back for good.
Emilien EychenneChief Growth Officer & Co-Founder, Adikteev
AUGUST 19, 20266 MIN
How game discovery actually works, and fails, in 2026
Distribution got democratized. Discoverability got concentrated. GAM3S.GG Head of Operations Eliza Crichton-Stuart speaks out on what that gap means for players and developers, and how to close it.
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Eliza Chrichton-StuartHead of Operations, GAM3S.GG
AUGUST 13, 202610 MIN
Virtual worlds were supposed to let players be themselves, but monetization forgets that
MUD1 co-creator Richard Bartle reflects on the origins of virtual worlds, the player-developer contract, free-to-play, pay-to-win, Web3, and why lasting MMOs need purpose before monetization.
Richard BartleGame Design Professor, University of Essex
AUGUST 13, 20266 MIN
What 15 years of game partnerships taught me
After 15 years and 170M downloads of Magic Jigsaw Puzzles, ZiMAD's Chief BD Officer shares how to protect player trust and lead through fast change.
Elizaveta SavenkovaChief Business Development Officer, ZiMAD
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India's gaming boom is just getting started
GDAI's Program Director, Machaiah Kalengada, dives into the unique combination of India's 550 million young gamers and an industry ready to build its own IP. He reveals what's really happening in India's booming game development scene.
Machaiah KalengadaProgram Director, GDAI
AUGUST 13, 20268 MIN
Staying lean: how Gaggle Studios built the world's biggest social deduction game
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Shawn FischteinCo-founder and CEO, Gaggle Studios
AUGUST 13, 20268 MIN
Indie game publishing: The 21k+ game problem
Andrew Naicker of Skystone Games has spent 14 years watching the "ship faster, market louder" playbook fail. Here's what he actually builds and what it takes to launch in 2026.
Andrew NaickerSenior Product Manager, Skystone Games
AUGUST 13, 20269 MIN
The attention economy: how games win mind share in 2026
Players have more to watch, play, and scroll through than ever. They have less time to give any of it. Lexi Sydow, founder of The ATTN Economy, explains why that gap is the real battleground for every game in 2026.
Lexi SydowChief Analyst & Founder, The ATTN Economy
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The game industry's most extensive library of business insights.
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