The video games marketplace is vast, with numerous distribution platforms and stores serving multiple audiences across the globe. While they can all theoretically help extend a game’s reach, excessive platform fees and other variables can create undesired complexity and missed opportunities to connect with gamers. An easy way to mitigate those problems is to generate game sales from your own ecommerce platform. Many larger video game publishers and developers, like Activision Blizzard and Ubisoft, secured game sales not only from their launchers but also from their online game stores, like battle.net and store.ubi.com, respectively. Even console manufacturers have joined the digital game distribution trend: Nintendo with Nintendo eShop, Microsoft with the Xbox Game Store, now incorporated into their overall online storefront, and Sony with Playstation Store. The industry was “expecting the direct-downloading technology to be one of the main selling points in the next generation of gaming hardware“ even back in 2009, so the shift makes perfect sense. The takeaway is that no matter if you’re a mid-sized video game publisher or single game development studio, setting up an online storefront dedicated to your brand is a great way to directly reach your community, wherever they have an internet connection. You can showcase your full game library, expand your development funds by offering founder’s packs or pre-orders, and have complete control over your branding and promotions.

Polished, simple interface

Creating an Xsolla-powered store for all your games allows players to effortlessly fill one shopping cart with all the game keys, pre-orders, and founder’s packs they want. That means they can buy game keys for your games on different platforms and consoles, plus any other content in your store, all in one place and all at the same time. Providing your players with a seamless shopping experience, easy checkout, and instant delivery in our “always-on” and “instant gratification” world is a boon for you and them.

**Higher returns
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Other third-party ecommerce options can take as much as 30% of your revenue. With Xsolla there’s no upfront cost. You share just 5% per transaction.* This can make a significant difference to your bottom line, and help keep your big or small operation firing on all cylinders. *Not including external payment method fees (ex. credit card fees).

**Complete control
**

Xsolla solutions empower your game sales strategy with rich customization capabilities. Integrate a store into your existing website via API or use our Site Builder to quickly and easily create an online store, fully customizable with drag-and-drop blocks and widgets, no coding required. Once you’re set up, run promotions your way. You control your timetable, and you control your prices. Use Xsolla’s comprehensive suite of cross-platform promotional tools to excite players and drive additional revenue with sales, discounts, and bundles. Power sales for pre-orders and founder’s packs according to your optimal strategy, and even set up special prices with eye-catching labels.

Powerful data analytics

When you partner with Xsolla, your data is always accessible and completely transparent and can help you do even more. Easily integrate Google Analytics and other industry-standard platforms to understand the customer journey. You can add advertising tools to chart conversions and connect social media platforms to keep on top of your customer conversations. Xsolla is here to help at every stage of your game sales.

**Level up your online game sales
**

If you’re already using a digital distribution platform, it’s easy to add Xsolla tools into the mix. On top of recent video game releases like Overcooked 2, Moving Out, Neon Abyss, and Blasphemous, British video game developer and publisher Team17 has produced more than 100 other games. Helping shoppers to easily navigate their wealth of offerings, learn about each product, and discover related games was paramount to the UK-based team. Xsolla had the right mix of tools to help bring Team17’s library online in a single, fully-customized store, making it a one-stop shop for established fans and new players.

Add a new dimension to your game commerce

It’s no secret that selling and distributing your games online increases your revenue potential. By simply giving your players the ability to purchase your full library of games online, from anywhere with an internet connection, you can increase your reach and boost game sales. And with Xsolla, you have instant access to an easy-to-use toolkit to begin securely selling everything from game keys, to founder’s packs, to pre-orders — on your terms.

How to get started

1. Download our one-pager. Learn how Xsolla can help you:
2. Connect directly with your players
3. Expand your video game commerce options
4. Drive game sales and pre-orders

Download our short guide Partner with Xsolla. We know that planning your revenue model doesn’t happen overnight. That’s why teaming up with a partner like us is valuable. We understand the unique challenges of video game commerce and can help you navigate them — so you can focus on what you do best. New to Xsolla? Get started by registering for a Publisher Account. Already an Xsolla partner? Log in to your Publisher Account or contact your Xsolla Account Manager to chat about the best Game Sales strategy for you.