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Xsolla and Ludo bring code-free social questing to mobile game web shops
May 8, 2025
Today marks an exciting milestone! Xsolla is thrilled to announce our acquisition of Ludo, a pioneering platform that enables developers to build powerful, code-free social quests. By integrating Ludo's dynamic questing technology into Xsolla Web Shop, we're supercharging how developers engage, retain, and monetize their communities.
Why social quests, and why now?
Player engagement and loyalty have always been essential for game developers. Ludo specializes in creating gamified community experiences that deepen player connections through interactive quests—no coding required. With this capability directly available from Xsolla Web Shop, developers can effortlessly deploy social quests and community-driven experiences. These activities spark continuous player interest, drive higher retention, and unlock additional monetization pathways. The timing couldn't be better! Recent changes now allow mobile developers in the U.S. to easily direct players from in-game experiences to personalized web shops. With this newly enhanced flexibility, developers who use Xsolla Web Shop can now:- Drive seamless player transitions directly from games to web-based storefronts.
- Tap into mobile-first, alternative payment solutions tailored to global audiences.
- Easily offer localized pricing and specialized promotions.
- Customize web shop offerings tied directly to in-game moments, player behavior, and community participation.
How will Ludo's social questing work?
Adding Ludo’s features to the Xsolla product suite helps mobile game developers create better tools for keeping players engaged and building strong communities. Developers will be able to execute engaging, dynamic quests designed to reward players for both making purchases and actively participating in community-building activities, such as joining discussions on Discord, completing challenges, or engaging on social media. With this capability, fleeting player interest transforms into lasting engagement, strengthening communities that thrive consistently over time. By embedding advanced questing and loyalty rewards directly into the checkout experience, developers can strategically nurture their player base, boost conversion rates, and maximize profitability. Ludo’s expertise will help close the loop between engaging gameplay and web-driven monetization, maximizing opportunities without extensive new development or additional overhead.Future opportunities for mobile game monetization
This acquisition isn’t a one-off move—it’s part of our ongoing commitment to evolving the Xsolla Rewards offering and keeping developers ahead of player expectations. This new partnership blends rich, immersive experiences beyond gameplay with strategic player-centric growth, further solidifying Xsolla’s leading role in global game commerce. Over the coming months, look for more integrations and enhancements that leverage Ludo's capabilities to deliver simple, data-driven solutions for developers of every scale. We're dedicated to building out a robust ecosystem of loyalty and engagement solutions that are intuitive, effective, and data-driven. Ready to explore new monetization opportunities for your mobile game? Visit xsolla.com/mobile-web-shop to learn more.
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