Xsolla
Support
Get started
En
Xsolla
Buy Button

ONE BUTTON TO SELL YOUR GAMES

Go direct-to-consumer with Xsolla Buy Button. Sell game keys, DLC, bundles, pre-orders, and founder’s packs for any platform from anywhere to anyone.
Get started
buy-button--hero.webp
Key features

EMBED SALES FOR YOUR GAME KEYS ANYWHERE

  • One integration

    Sell game keys, pre-orders, founder’s packs, bundles, upgrades, and more from an embeddable widget.

  • Widget customization

    Customize your Buy Button with a built-in editor and match the look of your brand, game, or website.

  • Flexible promotions

    Incentivize players to purchase with discounts, promo codes, coupons, seasonal sales, and more.

  • Regional controls

    Set localized pricing and game accessibility for each country or regional market with custom global caps.

buy-button--bullet-1.webp
team17.svg
Techland-b.svg
Sega-b.svg
Void-b.svg
b-logo-Ravenage.svg
b-logo-TheFarm51.svg
EBOOK
Free Ebook

SELL DIRECTLY TO YOUR PLAYERS

Download our guide on how to build a community, boost your sales, and run successful marketing campaigns for your game.

xsolla BUY BUTTON

WHY YOU NEED A CUSTOM Buy Button

Pre-order campaigns

Generate revenue before the game’s official release.

New regional markets

Provide local pricing and availability around the world.

Cross-platform sales

Sell game keys for Steam, EGS, Xbox, and more.

Increased revenue

Motivate players with discounts and save on platform fees.

Time efficiency

Quickly launch sales across all platforms without extra development.

No upfront costs

Create your custom Buy Button experience and pay only 5% per transaction.
Use cases

PARTNER SUCCESS STORIES

Xsolla partners are video game developers and publishers who embrace monetization as an essential part of their creative business - and employ our customizable solutions to reach their audience and revenue goals.
Documentation

BUY BUTTON DOCUMENTATION

Set up your ability to sell game keys in two simple waysSet up widget on landing pageSet up widget via direct linkEnable payment system

LAUNCH PRE-ORDERS

Start pre-order campaigns 1-2 months before your release dateUpload keysSet sell regionsSet up release date

OPERATE YOUR SUCCESS

Integrate additional features via publisher account:Connect Google AnalyticsCheck sales metrics
All-in-one tool

BUY BUTTON IS JUST THE BEGINNING

buy-button--tool-1.webp
BOOST GAME SALES

A direct-to-consumer solution to maximize your game revenue

Sell your entire catalog direct to players from a custom online store. Save on costs with a code-free Site Builder and no upfront fees.
buy-button--tool-2.webp
LAUNCH PRE-ORDERS

Accelerate the shopping experience with pre-release sales

Build hype and motivate players to buy your game before its official release by offering deluxe bundles, discounts, and other incentives.
Contact us

Talk to an expert

Ready to take the best next step for your business? Reach out to our experts and learn how to start earning more and spending less.

Featured content
buy-button--card-1.webp

Game release & myth busters

We're separating fact from fiction: Steam sales & its algorithm.
buy-button--card-2.webp

All about pre-orders

What are they, where to launch them, and how can they help?
buy-button--card-3.webp

A complete guide to founder’s packs

Learn how to leverage exclusive bundle sales effectively.