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Buy Button
ONE BUTTON TO SELL YOUR GAMESGo direct-to-consumer with Xsolla Buy Button. Sell game keys, DLC, bundles, pre-orders, and founder packs for any platform from anywhere to anyone.
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Key features
EMBED SALES FOR YOUR GAME KEYS ANYWHERE
    One integration

    Sell game keys, pre-orders, founder packs, bundles, upgrades, and more from an embeddable widget.

    Widget customization

    Customize your Buy Button with a built-in editor and match the look of your brand, game, or website.

    Flexible promotions

    Incentivize players to purchase with discounts, promo codes, coupons, seasonal sales, and more.

    Regional controls

    Set localized pricing and game accessibility for each country or regional market with custom global caps.

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EBOOK
Free Ebook
SELL DIRECTLY TO YOUR PLAYERSDownload our guide on how to build a community, boost your sales, and run successful marketing campaigns for your game.
xsolla BUY BUTTON
WHY YOU NEED A CUSTOM Buy Button
Pre-order campaignsGenerate revenue before the game’s official release.
New regional marketsProvide local pricing and availability around the world.
Cross-platform salesSell game keys for Steam, EGS, Xbox, and more.
Increased revenueMotivate players with discounts and save on platform fees.
Time efficiencyQuickly launch sales across all platforms without extra development.
No upfront costsCreate your custom Buy Button experience and pay only 5% per transaction.
Use cases
PARTNER SUCCESS STORIESXsolla partners are video game developers and publishers who embrace monetization as an essential part of their creative business - and employ our customizable solutions to reach their audience and revenue goals.
Documentation
BUY BUTTON DOCUMENTATIONSet up your ability to sell game keys in two simple waysSet up widget on landing pageSet up widget via direct linkEnable payment system
LAUNCH PRE-ORDERSStart pre-order campaigns 1-2 months before your release dateUpload keysSet sell regionsSet up release date
OPERATE YOUR SUCCESSIntegrate additional features via publisher account:Connect Google AnalyticsCheck sales metrics
All-in-one tool
BUY BUTTON IS JUST THE BEGINNING
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BOOST GAME SALESA direct-to-consumer solution to maximize your game revenueSell your entire catalog direct to players from a custom online store. Save on costs with a code-free Site Builder and no upfront fees.
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LAUNCH PRE-ORDERSAccelerate the shopping experience with pre-release salesBuild hype and motivate players to buy your game before its official release by offering deluxe bundles, discounts, and other incentives.
Contact us
Talk to an expertReady to take the best next step for your business? Reach out to our experts and learn how to start earning more and spending less.
Featured content
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Game release & myth bustersWe're separating fact from fiction: Steam sales & its algorithm.
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All about pre-ordersWhat are they, where to launch them, and how can they help?
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A complete guide to founders packsLearn how to leverage exclusive bundle sales effectively.