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Game Sales
Maximize the success of your game releaseXsolla Game Sales is a direct-to-consumer solution that enables you to sell game keys, founders packs, pre-orders, and more for any platform.
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Our Guide to selling your game onlineMixing direct-to-consumer sales with platform distribution can help you earn more. Download our free ebook to learn how.
Build a custom Online Store for 
your playersEnsure a successful game launch
  • Entice your audience to buy your games with pre-order campaigns and special offers.

  • Acquire additional traffic and user feedback by running pre-order campaigns before your game’s release.

  • Add your games to your storefront quickly and efficiently with a parsing feature for prices and assets (Steam/GOG/EGS supported).

  • Catch user attention by featuring your special offers and upcoming games with a custom slider block.

  • Track the metrics of your storefront with Google Analytics ID or Google Tag Manager to evaluate the effectiveness of your marketing campaigns.

Sell your entire game catalog in one place
  • Take advantage of code-free building tools to create a fully-branded online store that showcases your games on your website.

  • Motivate users to buy your games with new bundles and deluxe editions as well as added discounts, bonuses, and promo codes.

  • Increase sales for your games with regional and localized pricing.

  • Enable your players to buy multiple games in one transaction with single cart checkout.

Keep more revenue
  • Save on costs with no upfront fees or commission - just 5% per transaction.

  • Let Xsolla handle VAT, sales taxes, laws, and regulations.

  • Stop 99.9% of fraudulent transactions with a best-in-class anti-fraud system.

How it worksDiscover how you can amplify your pre-launch and post-launch sales by building an online store tailored to your brand.
Products used
Pay Station
Organizes and automate complex payment processes
Buy Button
Single-click item sales that go beyond the screen
Site Builder
Simple website creation for direct-to-player sales
One-click user authentication and data protection
Use cases
Dig deeper into solutions built for the gaming industry with product guides, references and updates.
MANAGE DIRECT-to-Consumer SALESFollow these steps to run your d2c strategy:Start key sellingCreate your store/landing pagePlug-in authorizationEnable payment system
SUCCESSFULY LAUNCH PRE-ORDERSStart pre-order campaigns 1-2 months before your release dateCreate landing pageUpload keysSet sell regionsSet up release dateGather playersGet traffic from Steam
YOUR SUCCESS Integrate additional features via publisher account:Connect Google AnalyticsCheck sales metricsUse partner network to drive sales

Contact our integration team: integrations@xsolla.com

Featured content
Game release and myth bustersWe’ve debunked the common misconceptions about game releases.
Break into a new market: pre-orders Make your game a hit by building excitement through pre-orders.
Mundfish: Pre-order campaign successHow Mundfish partnered with Xsolla to build a stronger pre-launch.
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