Your game’s checkout is one of the most important stages of the player journey — and one of the most overlooked. Regardless of how engaging your game is or how effective your marketing efforts have been, if your users’ checkout experience isn’t simple and seamless, you could risk losing revenue at the final, most critical step. Personalization and localization at checkout are now a vital piece of the customer journey. In fact, industry research shows:

• 80% of buyers are more likely to do business with a brand that provides personalized experiences, while 90% of users find personalized experiences more appealing.
• Businesses that implement personalized touches within their checkout report an average of 20% increase in sales.
• Nearly 40% of customers abandon purchases when they’re overwhelmed by too many or irrelevant options in an online shopping portal.

This data showcases how friction at checkout can directly lead to drop-offs. Players expect a checkout process that is fast, intuitive, and tailored to their region, device, and preferences. A generic, one-size-fits-all experience can result in purchase abandonment. To maximize conversion and retain players, it’s important to invest in creating streamlined, localized checkout flows that align with your players’ expectations. Let’s explore how personalized checkout experiences drive better outcomes, and how Xsolla Payments empowers game developers to
meet player needs across regions, platforms, and payment methods.

The importance of a seamless checkout

When it comes to customer behaviors, gamers expect fast, secure, and familiar purchasing experiences — whether they’re paying from a mobile device in Southeast Asia or on a desktop in Europe. Offering the same checkout experience to every player, regardless of their region or platform, creates unnecessary friction. Personalization goes beyond cosmetic customization. It includes presenting local payment methods players recognize and trust, displaying prices in local currencies, and translating checkout into the user’s preferred language. By tailoring payment flows to align with player preferences across regions, game developers can remove friction, build trust, and increase conversions. Check out how leading studios successfully leveraged personalized checkout solutions to support their business growth: MIR4: Global scaling through checkout localization Wemade’s global hit MIR4 faced a familiar challenge: offering seamless payments to a diverse international player base. By integrating Xsolla Pay Station, they were able to support 20+ languages and hundreds of local payment methods across 200+ regions. With PayRank, players were automatically presented with the most relevant payment options based on region and purchase history. This localization improved user experience and conversion rates, contributing to the title’s global revenue performance. SMITE: Increasing payment options, increasing revenue Hi-Rez Studios, creators of SMITE, partnered with Xsolla to expand their payment options worldwide. The integration gave players access to a broader array of methods without increasing the studio's technical overhead. As a result, they saw stronger engagement and higher transaction success rates.

Strengthen personalization and performance with Xsolla

Xsolla Payments is designed to support global distribution and deliver optimized checkout flows tailored to player behavior, location, and platform. Below are key features that enable this personalization:

• PayRank. Automatically presents the most relevant payment methods to players, based on their region and past behavior. Reduces cognitive load and eliminates irrelevant options that can discourage users from completing their purchases.
• Language and currency localization. Checkout flows are available in over 20 languages, covering the core needs of 80–90% of most gaming audiences. Prices are automatically shown in local currencies, and receipts reflect local formatting standards to reinforce clarity and trust.
• Brand-matching UI/UX. Xsolla’s checkout can be visually customized to match your game’s branding. Use your logos, color palettes, and design language to maintain consistency throughout the user journey.
• Mobile-optimized checkout flows. Players on mobile devices expect fast and streamlined experiences. Xsolla ensures that all checkout flows are mobile-responsive, minimizing friction and supporting platform-specific compliance.
• Localized pricing and branded receipts. Players receive receipts in their language and currency, with your game’s branding included—helping establish legitimacy, reduce post-purchase confusion, and encourage repeat transactions.
• Global payment coverage. Xsolla supports over 1,000 payment methods across 200+ territories — including credit and debit cards, mobile payments, local wallets, bank transfers, prepaid cards, and kiosks — ensuring players can pay how they want, where they are, using methods they know and trust.

Xsolla Checkout: Built for games, tailored to players Part of the Xsolla Payments solution, Xsolla Pay Station is a checkout solution built for game developers and publishers. It provides flexible integration options that support different levels of customization, development resources, and timelines—making it easy to scale your payments infrastructure alongside your game’s growth. 1. Hosted checkout
Hosted Checkout is the most efficient option for getting started quickly. It enables developers to integrate a full-featured payment solution with minimal development effort. This option is ideal for teams looking to implement a robust, secure checkout experience without committing significant engineering time or resources. Despite its simplicity, it still grants access to Xsolla’s full suite of features and global capabilities. 2. Component checkout
For developers who need a more customized experience but don’t require full control, Component Checkout offers a modular approach. It allows you to embed specific UI elements of the checkout process into your existing front-end, giving you the flexibility to shape the user experience while relying on Xsolla’s secure back-end infrastructure. This strikes a balance between customization and ease of implementation. 3. Headless checkout
Headless Checkout is designed for studios that want complete control over the checkout experience. By leveraging Xsolla’s APIs and SDKs, developers can build a fully custom payment interface that aligns with their game’s branding, UI standards, and user journey. This option supports dynamic adjustments based on a player’s location and device, ensuring a seamless experience across platforms and regions. It also includes built-in localization support for 20+ languages and local currencies, helping players feel confident and understood during checkout.

• Built-in security is integrated directly into the Headless Checkout flow through the Xsolla Anti-Fraud System (AFS), which continuously monitors for suspicious activity and helps prevent chargebacks and fraudulent behavior.
• Parental Controls offer additional safeguards for titles with younger audiences, allowing developers to create a more responsible and secure transaction environment.

Conversion starts at checkout

Your checkout should be seamless, like your gameplay experience. By delivering payment experiences that are localized, trusted, and aligned with player expectations, developers can experience higher conversion rates, fewer abandoned carts, and more consistent global revenue. To see how Xsolla can help elevate your checkout experience, schedule a meeting with our experts for a personalized walkthrough. You can also try our live demos to explore how Xsolla Payments works in action.