Crowdfunding platforms are a great resource for building early hype and securing development funds. Once the campaign ends, though, developers often struggle to keep the momentum going. The gap between crowdfunding success and a game's launch is crucial for earning extra revenue and building a community.
Instead of letting the post-funding hype die down, teams can preserve momentum by transitioning to a customer-funded development model. This means setting up a landing page with pre-order purchasing buttons and launching community forums to keep in touch with customers. Xsolla Customer-Funded Development Solution streamlines these processes to make it easy to transition from a crowdfunding campaign to a secure, self-owned, self-branded home base that can help you earn revenue while your game is still in development.
Proletariat Inc wanted to capitalize on the early success of their battle royale RPG Spellbreak. They used a combination of pre-orders, founder packs, and limited edition goods to fund development while establishing a strong community of loyal fans.