Level up your game’s website

Creating a web page for your game release is an effective way to convert visitors into paying customers. Our Xsolla Site Builder solution simplifies this process with intuitive design tools and powerful storefront solutions – without any upfront costs. Not only is it a toolkit with a fast interface and user-friendly architecture, Xsolla Site Builder also has quick-start page creation tools that let you import existing marketplace assets for near-instant landing page generation. Why should your game have one? Your game’s website is the central hub of your game marketing efforts and a place for all the platforms and channels where you promote and sell your game. Having a dedicated website is essential to the growth of your game because it enables you to:

• Showcase your game. Display your game's trailer, features, and screenshots to capture the interest of potential players.
• Engage your audience. Capture subscribers and followers to keep your audience informed and engaged with updates and special offers.
• Publish updates. Add posts or newsletters to share news, updates, and insights about your game's development.
• Create a resource hub. Host your game’s press kit and community forums to provide resources for promotion, and foster player interaction.

Finally, your website is where you can sell your game directly to players, bypassing app store platform fees.

Create, design, and manage your site

Site Builder is an essential component of two key solutions: Game Sales and Web Shop. By integrating Xsolla Site Builder, you gain access to the potential benefits of Xsolla Game Sales and Xsolla Web Shop, receive guidance from our experts, and find resources for creating storefronts that enhance your metrics. Enabling you to launch a secure, fully customizable website for your games with minimal overhead, Site Builder has an intuitive point-and-click editor that offers ready-made modules for essential landing page elements, including trailers, screenshots, sales copy, social media links, and button integration with platforms like Steam, GOG, and Google Play. Launch pages created with Site Builder also feature custom, self-hosted sales options such as pre-order buttons, game key distribution, and founder’s packs with timed exclusives. Xsolla will take care of payments, tax information, and processing details, allowing you to focus on creating games that entice your audience to pay more and play more. Key Features

• Ready-to-use templates. Provides convenient access to content editing, SEO settings, asset management, and other common elements. You’ll find templates that fit your needs and enable you to create a website quickly and easily from scratch.
• Versatile digital sales. Sell any type of digital good directly to your consumers. This includes everything from game keys, pre-orders, and virtual items to virtual currency, bundles, and founders packs.
• Comprehensive promotions. Access a wide range of promotion tools to boost your sales and metrics. You can also offer discounts, bundles, promo codes, and coupons to add value for your players.
• Sell DRM-free APKs. Developers can incorporate game key sales for Android titles into their landing page storefront. This allows users to purchase and download DRM-free APKs without leaving the site.
• Asset parsing feature. Import your assets from platforms like Steam, Google, and Apple to save time and streamline your website creation process.
• Multiple landing pages & localization. For many developers, a single landing page for each of their games is sufficient. For teams looking to get into market segmentation or deep conversion analytics, multiple landing pages may be in order.

Try Xsolla Site Builder for your game

Building a website shouldn't be a roadblock on your development journey. Xsolla Site Builder empowers you to create an appealing and effective website for your game – no coding needed! From pre-made modules specifically designed for game marketing to quick, customizable elements, this all-in-one solution helps you get your game directly in front of players faster. Finally, Xsolla Site Builder equips you with the promotional tools you need to drive sales. How to get started Give your game’s online presence an upgrade with Xsolla Site Builder and get all the tools you need to create a professional, engaging, and effective website that drives game sales and player engagement. Reach out to an expert today to learn more about building a site that can elevate your game’s growth and success. Or, create a Publisher Account to start exploring Xsolla’s range of publishing and game development tools. Original blog topic published on October 10, 2021 - Xsolla Site Builder
Updated on June 25, 2024