Headquartered in Wrocław, Poland, Techland Publishing began their journey in 1991 as a software distributor. In 2000, they pivoted to game development and released Crime Cities, garnering an 81% rating from IGN.
Today, Techland boasts a vast catalog of unforgettable video game experiences including Dying Light, Dying Light 2: Stay Human, Call of Juarez, and Gods Trigger.
In 2021, Techland stakeholders and Xsolla experts discussed an impressive laundry list of needs, including
Together, Xsolla and Techland defined a strategic combination of products into one comprehensive solution: Xsolla Game Sales, a combined integration of products (Site Builder, In-Game Store, and Pay Station) which allows the publisher to create a custom branded online web store with multiple features.
Techland Store distributes game keys for any platform, enabling players to quickly and simply purchase downloadable content and enjoy a robust Dying Light 2 pre-order campaign.
Paired with a strong email marketing campaign that drove traffic to their new comprehensive web store, and a prominent store button on the home page, plus vibrant feature blocks, encouraging customers toward transaction completion.
After implementing the Game Sales solution, Techland reached its goal of creating additional revenue streams from existing AND future titles. Other successful results include:
Techland Publishing’s decision to integrate multiple Xsolla products via our Game Sales solution allows them to:
With Xsolla's help and guidance, the same benefits are available for any game developer or publisher seeking to earn more and accelerate pre-launch.
If you’re ready to start selling directly to players, download the free ebook and contact us today about how Game Sales can let you integrate, launch and start selling without writing a single line of code - and for only 5%.