Direct-to-consumer on PC: better margins, stronger player engagement

A complementary direct-to-consumer channel that

works alongside the platforms you already sell on: so

you keep more of every sale and build a direct

relationship with your community.

Choose your PC
account

Live now

Free-to-play games

Live-service titles, in-game stores, and live-ops

for free-to-play games, direct to players from

day one

Live now

Premium PC games

PC game sales, launches and distribution: direct to players, at a lower fee

Why every PC studio needs a channel they own

Most studios reach their players through stores they don't own, with data they can't access, and revenue splits they didn't negotiate. Here's what changes when you sell direct.

Better margins

A direct revenue channel complementary to Steam. 200+ markets, 1,000+ payment methods, and an MoR pre-configured for game sales.

Direct player relationships

We don't gate the data. Every player reached through Publishing Suite is a relationship the studio owns. Learn what converts, then sell smarter everywhere.

Complementary channel

A revenue channel alongside Steam, built for game sales: costs nothing to build and earns only when you do, on a player base that's already spending.

New at gamescom 2026

What's new for PC studios

Five new Publishing Suite features help PC studios build direct player relationships beyond the storefront. See what's shipping ahead of gamescom 2026.

Community Hub

Bring player content, quests, and loyalty rewards onto your game store to build daily engagement and repeat visits.

Live-ops event templates for your game store

Spin up seasonal events and timed offers

from a ready template: no engineering ticket,

no extra build.

Launcher notifications

Send sales, events, and updates straight to

players through in-launcher notifications,

without going through extra channels.

Cosmetic items block

Showcase skins and cosmetics with rich animations and video in your same store to boost engagement and conversions.

Video as illustrations

Show items in motion with video, so players see exactly what they're buying.

Find every feature you need, fast

Publisher Account's new quick-start guide surfaces every capability relevant to you, what's live, what's available, and how to turn it on.

Bring your store to Discord

Sell to your PC community where they already are. Xsolla Bot in Discord turns your server into a direct revenue channel powered by your PC game store.

Start your direct channel on PC

Pick the account that fits your game and open your direct sales channel today

Create a free-to-play account

Create a premium PC account

Release Notes August '26

Take control with the all-in-one publishing suite

All Systems Operational

Direct-to-consumer on PC: better margins, stronger player engagement