The growth of web sales in mobile gaming

Web sales for mobile games are on the rise, providing developers with a strategic path to boost revenue, enhance player experiences, and expand their market reach. By adopting direct-to-consumer (D2C) strategies, developers can increase their autonomy over their revenue streams and player interactions, giving them more control and flexibility over the game development process. Through web sales, developers can sell in-game items directly to players through personalized web shops that offer customized promotions and loyalty programs. This approach can drive higher levels of engagement and retention, all while increasing profits. Beyond traditional app stores, web sales enable developers to tap into a wider audience, driving traffic through diverse online channels. And as more developers and publishers seek innovative ways to monetize their games and reach broader audiences, web shops have become an essential component of their strategy.

Xsolla Web Shop: The leading solution for mobile game sales

Since launching in 2021, Xsolla Web Shop has quickly become the industry standard for mobile game sales, pioneering the creation of web purchase experiences specifically tailored for mobile gamers. With industry expertise and a proven track record of success and innovation, Xsolla leads the industry by providing developers with a comprehensive suite of tools and features designed to optimize revenue generation and enhance player engagement. From seamless integration to personalized promotions, Xsolla enables developers to create immersive Web Shops that capture attention and drive lasting success in the mobile gaming market.

Celebrating 200 web shops

The Xsolla team is thrilled to announce that we’ve successfully launched over 200 Web Shops globally. This milestone is a testament to our commitment to providing high-quality, high-value solutions that empower developers to optimize their games and grow their revenue while highlighting our position as a leading force in the B2B for the game development industry. Each web shop represents a unique partnership and a step forward in our mission to revolutionize mobile game commerce. And they’re making waves, facilitating sales across the globe. From Tokyo, Japan to São Paulo, Brazil, we're proud to provide the tools needed to thrive in today’s competitive landscape while supporting developers of all sizes and backgrounds in countries like the US, China, Japan, Brazil, and beyond. Web shops across every genre Our web shops cater to games of nearly all genres, ensuring that developers have the resources they need to thrive, regardless of their game's style or theme. Whether it's action-packed adventures, immersive role-playing games, or casual puzzles, Xsolla is there every step of the way. Our diverse portfolio includes Web Shops for a wide range of genres, including action, adventure, strategy, puzzle, simulation, RPG, sports, racing, arcade, kids, and many more. Thriving partnerships with leading developers Adding to this exciting milestone, we're proud to share successful collaborations with developers like Kavalri Games, Hipper Hyppo, Tilting Point, and Playkot. In fact, 40 of the top 100 mobile games have their web shops powered by Xsolla. Our Web Shop partners are also experiencing the following headways:

• 10-16% increase in revenue
• 40-60% conversion rates from login to purchase
• 30-40% average revenue shift to web stores
• 60% of players stay on the web to make repeated purchases

As we celebrate 200 web shops, we’d like to express our deepest gratitude to all the developers who have placed their trust and the care of their games in the Xsolla team.

The Future of web shops: Beyond 200

For us, 200 Web Shops is just the beginning. We're constantly improving our solutions to meet the evolving needs of gamers and developers, to create convenient, user-friendly, and innovative D2C sales tools. We're committed to continuous improvement, ensuring our Web Shop solution remains the go-to choice for mobile developers. Staying ahead of the curve. The gaming industry is fast-paced, which is why we integrate the latest innovations into Xsolla Web Shop, providing developers with cutting-edge tools and features. A seamless and intuitive payment experience is our priority, and by continuously refining Xsolla Web Shop, we can ensure that players can easily browse, purchase, and enjoy in-game content. Community feedback. Developer feedback is invaluable. It helps us identify areas for improvement and prioritize updates with the greatest impact on your success. As competition in the gaming market continues to intensify, it's essential to have a Web Shop solution that stands out from the crowd. By continually refining and enhancing our offering, we can ensure that Xsolla remains the preferred choice for developers looking to maximize their revenue and player engagement. Creativity and innovation. As competition in the games industry intensifies, we're committed to continuously pushing boundaries and exploring new ways to empower developers, making Xsolla Web Shop the preferred choice for developers looking to maximize revenue and player engagement. By fostering a culture of innovation and creativity within our team, we drive forward-thinking improvements to Web Shops that anticipate and exceed the needs of the gaming community.

Create a web shop of your own

Want your own web shop? As a market leader with more than 200 web shops launched and 40 games making the top 100 grossing mobile games, Xsolla can be your trusted monetization partner. Contact us today to learn how we can help you create a customized web shop that can help your mobile game commerce grow on a global scale. You can also try our easy-to-set-up Instant Web Shop to start generating revenue within 24 hours.