Localization
Xsolla supports release of the Türkiye Game Market Report 2025
February 26, 2026•3 min
Türkiye’s video game industry is no longer simply a high-potential market, it’s a billion-dollar ecosystem entering a new phase of maturity. The reality is at the center of the Türkiye Game Market Report 2025, a new industry study published by Gaming in Türkiye and supported by Xsolla.
Developed to capture the state of the market in 2025, the report provides a data-driven snapshot of Türkiye’s gaming landscape. It explores revenue performance, player behavior, platform distribution, and the broader business dynamics shaping how developers and publishers operate in one of the region’s fastest-growing markets.
Xsolla’s support reflects its ongoing commitment to equipping stakeholders with actionable insights, particularly in markets where scale, demand, and opportunity are accelerating.
“Türkiye’s gaming ecosystem has evolved to a scale and level of sophistication that positions it as one of the most strategically significant markets in the region,” said Ilayda Bayari, VP of Business Development, EMEA at Xsolla. “With strong mobile growth, a fast-evolving PC ecosystem, ambitious studios, and an engaged player base, capitalizing on market trends is key to long-term growth.”
A data-driven look at a billion-dollar market
According to the report, Türkiye’s gaming industry reached $1.01 billion in revenue in 2025. Year-over-year growth remained strong, increasing 24.69% in USD terms and 51.46% in Turkish Lira compared with 2024. These figures point to more than short-term momentum. They signal an ecosystem gaining commercial sophistication, supported by a large and highly engaged player base. As consumer spending grows and infrastructure evolves, Türkiye is positioning itself as a strategic market for both regional and global publishers. But the study goes beyond top-line numbers. It examines monetization trends, operational realities, and structural shifts that are redefining competition across platforms.Mobile continues to define the market
Mobile gaming remains the dominant force within Türkiye’s ecosystem. In 2025, mobile generated $649 million in revenue and engaged approximately 47 million players nationwide. This mobile-first dynamic shapes how companies approach pricing, payments, and player engagement. Optimized checkout flows, localized pricing strategies, and strong direct-to-consumer relationships are no longer optional; they’re central to sustainable growth. As global publishers increasingly look to diversify revenue streams, understanding how Turkish players discover, purchase, and engage with content is critical to long-term success.Growth brings complexity
Türkiye’s rapid expansion also brings new layers of complexity. The report highlights evolving monetization models, shifts in platform distribution, and the competitive pressures facing developers operating in a more sophisticated market environment. Diversified revenue strategies are becoming increasingly important as publishers seek to strengthen margins and reduce dependency on single-platform ecosystems. Direct-to-consumer models, in particular, are gaining traction globally, making localized insights into payments and pricing even more valuable in high-growth markets like Türkiye.
“Türkiye’s gaming ecosystem has evolved to a scale and level of sophistication that positions it as one of the most strategically significant markets in the region,” said Ilayda Bayari, VP of Business Development, EMEA at Xsolla. “With strong mobile growth, a fast-evolving PC ecosystem, ambitious studios, and an engaged player base, capitalizing on market trends is key to long-term growth.”
Entering a new phase of maturity
With revenue surpassing $1 billion and mobile continuing to lead platform performance, Türkiye’s gaming sector is entering a more mature and strategically significant chapter. As the global games industry becomes more interconnected, informed decision-making grounded in reliable local data will separate short-term participation from long-term success. Access the full report here: https://www.turkiyeoyunsektoruraporu.com/enFeatured articles
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