Revenue
Mobile
Hoosegow: Prison Boss and new ways to engage players
February 25, 2026•3 min
The goal
Expand their LiveOps toolkit – such as live updates, events, and offers that help keep a game fresh and players engaged – using Xsolla Web Shop.The challenge
Hoosegow: Prison Boss by D.Dream Games needed direct-to-consumer sales to feel more dynamic than “here’s a shop link”. The team wanted to:- run culturally localised seasonal events
- show personalised offers based on player behavior
- launch a loyalty programme players actually care about
- build reward chains that encourage repeat visits
About the game
Hoosegow: Prison Boss is a mobile choice-based Survival game with elements of dark humor. Players manage guards in a fictional prison where every decision has consequences.What they built with Web Shop
By integrating Xsolla Web Shop, D.Dream Games didn’t just offer players an alternative sales channel it extended the gaming experience. The game’s web shop mirrors Hoosegow’s visual style, and the item names and descriptions also stay true to the game’s tone. This ensures players don't feel like they're “leaving the game to go buy something - it all feels connected.Solutions deployed
- Xsolla Web Shop
- Xsolla Buy Button
Instead of running one generic discount for everyone, the team showed offers that matched what the player was experiencing. For example, the studio introduced the “Breakthrough” offer, which appears after players fail a boss fight several times in a row – a helpful nudge right when frustration is high. They also tested a high-discount offer for active players who hadn’t bought anything yet.
"Career Path" Loyalty ProgramRather than offering regular players a standard VIP ladder, D.Dream used Xsolla Web Shop to build themed tiers that fit the game, offering specific perks at each rank. For each purchase, players earn Value Points, which then provide tangible and permanent bonuses, such as:
- Insider: +3,000 coins when buying stamp packs (local currency)
- Power Broker: permanent 50% discount on skins
- The Untouchable: guaranteed daily lottery ticket
Weekly LotteryThe studio transformed the Web Shop retention mechanism into a full-fledged game feature, turning a standard promo-code tool into something players look forward to. Each week, players receive a free lottery coupon, using Xsolla’s standard promo codes but customized for randomized distribution. In A/B testing, the custom design drove 19% higher conversion than the standard template.
Results in numbers:
OR could keep it simple here like “The result” to be more impactful and in keeping with edited subheads
- 264% Conversion of personalized offers is higher than similar offers without individual context.
- 19% Conversion growth when adapting the promo code mechanic to match the game's overall style.
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