Development

Xsolla sponsors Game Camp France: Where French gaming comes together

June 17, 20265 min
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The French games industry is one of the most vibrant in Europe, not just because it’s centralized, but precisely because it isn’t. From Lyon to Lille, Bordeaux to Nantes, regional communities have built their own creative identities, their own networks, their own momentum. Game Camp France is one of the rare events that brings all of these voices into the same room. Xsolla is proud to be part of it. For Xsolla, this isn’t just another industry event. It’s a deliberate investment into the communities shaping the future of game development in France.

A decentralized ecosystem with growing influence

France’s video game sector stands out not only for its scale - reaching approximately €5.7 billion in 2024 - but for its structure. Rather than being concentrated in a single hub, the industry is distributed across regional clusters, each with its own identity and strengths. From Paris to cities like Lyon, Lille, Bordeaux, and Nantes, development communities are thriving independently while contributing to a broader national ecosystem. Game Camp France plays a crucial role in connecting these regional scenes, creating a shared space for collaboration, insight, and alignment. This decentralized model is increasingly seen as a strength, fueling creativity while encouraging resilience and cross-regional innovation. xsolla-blog-french-game-camp-featured-image-01-2112x1146.webp "Two years at the Pégases Business Club, and the signal is clear: French studios are done waiting for the right deal to come along,” said Eddy Celestine, Business Development Manager, France & EU, at Xsolla. “This is one of the most creative scenes in Europe — studios that can ship a critically acclaimed indie and a AAA title in the same ecosystem, often within a few kilometres of each other. They know how to make great games. What they're now demanding is the infrastructure to match: direct revenue, better margins, tools that actually scale. And that's not just Paris — it's Lyon, Lille, Bordeaux, Nantes. Regional associations like Game In, Capital Games, Game Only, Atlangames, So Games and Push Start have built real, tight-knit communities across the country — and they're the backbone of how this industry actually operates outside the capital. Game Camp France is a perfect example: it's not a side event, it's where the industry actually talks. We're not showing up as a vendor — we're part of the ecosystem."

Investing in developers on the ground

Xsolla’s presence at Game Camp France reflects a hands-on approach to ecosystem building. By engaging directly with studios, Xsolla is not only showcasing its solutions but also gaining a clear understanding of the challenges and opportunities shaping the French market today. xsolla-blog-french-game-camp-featured-image-02-2112x1146.webp “Game Camp France is a unique reflection of the diversity and strength of the French games ecosystem,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “We’re proud to support an event that brings together so many regional communities and to connect directly with the developers shaping the future of gaming in France.”
Xsolla will be on-site over the two days - not to broadcast, but to meet the studios, hear what they’re working on, and share what Xsolla experts have learned supporting developers across global markets. If there’s a conversation worth having about payments, distribution, player acquisition, or growing beyond borders, Xsolla is happy to have it.
This focus on direct engagement underscores a broader strategy: supporting developers where they are, rather than expecting them to adapt to global systems without local context.

Building the infrastructure behind global growth

At the event, Xsolla will highlight its payments infrastructure, designed to help developers scale globally while remaining locally relevant. Supporting more than 1,000 payment methods across 200+ geographies, the platform enables studios to deliver seamless, localized checkout experiences to players worldwide. In a fragmented market like France, where player preferences and regulations can vary, this level of adaptability is increasingly essential. By reducing friction in the purchasing process, developers can improve conversion and expand their reach beyond domestic audiences.

Unlocking new opportunities through Xsolla Agency

Beyond payments, Xsolla is also bringing attention to Xsolla Agency, a service focused on connecting developers with premium entertainment intellectual property (IP). Through simplified licensing and partnership models, the initiative helps studios integrate recognizable content into their games, enhancing engagement and opening new monetization pathways. These collaborations can play a key role in LiveOps strategies, supporting everything from in-game events to player acquisition campaigns. More broadly, they reflect a growing trend: the convergence of gaming with other entertainment industries.

Strengthening a rapidly evolving market

Xsolla’s sponsorship of Game Camp France highlights a broader shift in how global companies engage with regional ecosystems. Rather than treating markets as uniform, there is increasing recognition of the importance of local nuance, community-driven growth, and developer-first support. "Game Camp France makes one thing unmistakable: this isn't a scene waiting for opportunity — it's one building its own," said Eddy Celestine, Business Development Manager, France & EU, at Xsolla. "Across Paris, Lyon, Lille, Bordeaux, and Nantes, studios already have the talent and creativity; what they're forging now is the ecosystem to match. Events like Game Camp France aren't peripheral — they're where the industry connects, aligns, and moves forward together." As the event unfolds, that sentiment becomes clear. France’s games industry is not just expanding, it’s organizing, collaborating, and defining its own future.

Come find Xsolla at Game Camp France - let’s talk.

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