Development
Xsolla and Pley bring Unity mobile games to the browser, unlocking global revenue across 200+ geographies
July 1, 2026•3 min
The Revenue Gap Most Mobile Studios Don't Talk About
Millions of players across Brazil, Poland, the Philippines, Vietnam, Mexico, and throughout MENA and Africa are actively engaging with mobile games but can't spend money on them. The reason is straightforward: the dominant payment methods in these markets (Pix, BLIK, GCash, OXXO, MoMo, carrier billing) have limited or no integration with major app stores. These players exist. They engage. Studios just have no viable way to monetize them. Xsolla and Pley are changing that with a strategic integration designed to close this gap from day one.What the Integration Actually Does
Pley is a platform purpose-built to port, distribute, and monetize mobile games on the web. Powered by a Unity-native SDK, studios can bring their mobile titles to PC and mobile browsers in weeks rather than months — with support for 98%+ of desktop browsers and no need to rebuild core game logic. Xsolla's payments infrastructure, already live across 700+ payment methods in 200+ geographies, is available immediately upon integration. There are no individual payment providers to negotiate with, no market-by-market maintenance, and no regional integrations to build internally. Cross-platform account linking via Pley Connect lets players carry their progress seamlessly between mobile and browser, keeping engagement intact across every session.The Numbers Behind the Opportunity
For studios already operating across multiple channels, the data is compelling. Multi-platform players show 2.5x higher playtime than single-platform players. Studios with active browser channels report a 50% reduction in player acquisition costs. These aren't marginal gains; they represent a meaningful shift in how studios think about distribution and monetisation strategy.A Complete Stack, Not Just a Port
The combined offering goes well beyond porting. Studios get multi-channel distribution through branded game sites, Discord, and CrazyGames; direct-to-consumer commerce via Xsolla's web shop infrastructure; and access to Xsolla's full suite of player engagement and analytics tools all without the engineering overhead of building web distribution infrastructure in-house. The integration also complements Xsolla's broader web gaming infrastructure, including a Portal-as-a-Service capability that gives platform operators and telcos access to a catalogue of 6,000+ HTML5 and WebGL browser titles for immediate deployment.Removing Two Barriers at Once
"Most mobile studios are leaving real revenue on the table in markets where their players exist but can't make a purchase," said Chris Hewish, President of Xsolla. "Pley removes the complexity of bringing and operating mobile games on the web. Xsolla removes the payment barrier. Together, we're giving studios a complete path to those players without the eighteen-month build time, which used to be the only option."
"Partnering with Xsolla brings world-class payments, webshops, commerce, and further distribution capabilities into that equation." added Carles Tomás Martí, CEO of Pley.
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