Xsolla integrates MVola to enable instant, card-free payments for gamers in Madagascar’s mobile-first market

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Xsolla integrates MVola to enable instant, card-free payments for gamers in Madagascar’s mobile-first market

December 4, 2025•4 min

Staying ahead in mobile-first markets requires meeting players where they already pay

Across the world, developers are navigating increasingly diverse and fast-evolving payment ecosystems. And nowhere is that transformation more striking than in Africa, home to some of the world’s fastest-growing mobile gaming markets. Madagascar, a nation of 32 million people, is leading that momentum. With mobile widely accessible and digital wallets powering most everyday transactions, players overwhelmingly prefer local, card-free methods. That’s why Xsolla’s latest payment expansion is significant for developers looking to reach more players across Africa. Today, MVola Madagascar’s number one digital wallet is officially integrated as a payment option across Xsolla Pay Station, opening the door to seamless, secure, and familiar payments for millions of gamers. Whether you’re launching a new title or optimizing your monetization strategy, this update helps ensure players can transact in the way they prefer, improving trust, conversion rates, and long-term engagement.

Why MVola matters for game developers

MVola has become a cornerstone of digital life in Madagascar. Recently licensed as a digital bank, MVola is now used by more than 10 million people and powers over 1 billion transactions each year. It is the preferred way to pay for everything from bills to daily essentials and now, for in-game purchases. By integrating MVola into the Xsolla payment ecosystem, developers gain access to:

A massive, mobile-native audience
Trusted local payment rails
Streamlined checkout experiences
Higher conversion through familiarity and reduced friction

As global gaming revenue climbs and emerging markets accelerate, offering the right local payment options isn’t just beneficial, it’s essential.

What the MVola integration delivers

To help developers understand the direct impact of this new payment method, here’s a closer look at the key benefits MVola brings to the gaming experience: Instant payment confirmations Players receive real-time verification for every purchase, creating a smooth, uninterrupted checkout experience that keeps them in the game. No cards required In markets where card ownership is low and mobile-first behavior is dominant, MVola eliminates the barriers of traditional payments. Players can complete purchases instantly using the wallet they trust most. Higher conversion through trusted local rails Familiarity drives confidence. When players see MVola at checkout, they are more likely to complete purchases, reducing drop-off and increasing overall transaction volume. These improvements not only enhance the player journey but also give developers the tools they need to scale sustainably across new regions.

A milestone for Madagascar’s growing gaming ecosystem

With increasing smartphone penetration and a rapidly expanding digital economy, Madagascar’s gaming market is primed for growth. Local payment methods like MVola are central to unlocking that potential.
By offering MVola, Xsolla empowers developers to:

Connect with players who previously faced payment barriers
Expand into an emerging, youth-driven market
Increase revenue through localized payment optimization
Build long-term loyalty in a region with rising gaming engagement

This integration isn’t just a feature; it’s a strategic entry point into one of Africa’s most promising gaming environments.

What Xsolla leadership is saying

“This integration is a game changer for both players and developers in Madagascar,” said Chris Hewish, President of Xsolla. “It meets users where they already transact daily and provides a seamless, trusted payment experience that drives engagement and growth.” His message underscores a broader trend we’re seeing throughout Africa and other emerging regions: local payment methods aren’t optional, they’re the backbone of monetization success.

Why this update matters now

As developers look toward global expansion, payment accessibility continues to define how far and fast they can grow. This integration strengthens Xsolla’s commitment to helping partners reach players everywhere, not just in mature markets, but in high-growth regions that represent the next significant wave of opportunity. The MVola expansion is part of Xsolla’s broader strategy to:

Localize payments across Africa
Reduce onboarding friction
Maximize developer revenue
Support mobile-first gaming economies
Bring more players into the gaming ecosystem

From Madagascar to the world, Xsolla provides every payment method developers need to succeed globally. With MVola now in our payments portfolio, it’s easier than ever to pay, play, and grow.

Download, activate, and grow

Developers ready to integrate MVola can activate the payment method directly through their Xsolla Publisher Account or visit the link below for more information: Unlock new players. Remove friction. Grow where it matters.