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Your guide to success in 2025: The Xsolla Report Q1 2025

March 13, 2025
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At Xsolla, our commitment to the gaming industry is rooted in arming our partners, developers, and gaming businesses around the world with the tools, data, and insights they need to stay ahead of the curve. Our team of experts continues to explore important topics impacting the gaming industry, from monetization and global payments to distribution and player behavior. As the industry continues to change rapidly, staying informed on the latest trends and predictions is crucial. That’s why each edition of The Xsolla Report: State of Play is a comprehensive collection of data and insights that equip industry professionals with the information they need to drive growth, navigate challenges, and capitalize on emerging opportunities.

What’s inside this edition?

Our latest edition focuses on the state of play for the games industry in 2025, offering a deep dive into the key trends and expert predictions that will shape the gaming landscape this year. Backed by data from 2024 and analysis of shifting market behaviors, we provide actionable insights to help you stay prepared and make informed decisions for your business. Whether you’re looking to reach new audiences, optimize your revenue streams, or refine your marketing tactics, the report provides the data and trends you need to make those decisions confidently. Here’s a sneak peek into what you can expect from this quarter’s report: The state of play in 2025 Understanding the direction the games industry is headed is critical for staying competitive and this section will explore trends and forecasts shaping the industry in 2025. From new ways to distribute games to shifts in how players engage with content, this section covers the most significant forces at play in the gaming ecosystem. Whether it’s changes in player preferences, evolving monetization strategies, or the latest industry innovations, we’ll provide you with a clear picture of the trends that matter most in the year ahead. Conversations with game industry leaders In this edition, we feature insightful conversations with two key industry leaders: Dominika Szot leads marketing efforts at GRID Esports, an in-game data platform partnering with giants like Riot Games and Ubisoft. She shares her perspective on how data-driven insights are shaping the esports industry, and how collaborations are driving more immersive and sustainable experiences for players and fans. Angela Dalton is the CEO & CIO of Signum Growth Dot Play, a firm at the intersection of digital communities and emerging technologies. She discusses the evolving digital economy and how gaming investments are driving new business models that cater to changing consumer behavior. Their insights provide valuable perspectives on the gaming industry's future and how innovation, collaboration, and strategic investment are shaping it. Tools and essentials for game developers Having the right tools is essential for game developers to navigate the complexities of today’s gaming market. In this section, we explore the key tools and solutions that can help developers scale their studios, enhance player experiences, and maximize their games' success. From new monetization strategies in mobile gaming like SDKs to new revenue streams like offerwalls, we highlight the most valuable resources to help game studios grow.

Download The Xsolla Report

Whether you’re looking for ways to navigate the coming year in the industry, dive into fresh insights and data, or optimize your gaming business’ growth, the Q1 2025 edition of The Xsolla Report: State of Play is your go-to resource for actionable insights and industry trends. Gain a competitive edge in the gaming industry and download your free copy of our report.
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