Development
Xsolla unveils its next era of game commerce at Game Developers Conference 2026
March 9, 2026•4 min
From March 9-13 at the Moscone Center, Xsolla will take the stage at GDC 2026 with a bold message: the future of games belongs to developers who own their audience, their data, and their revenue. With a reimagined brand identity and an expanded product ecosystem, Xsolla is unveiling a new generation of commerce tools built to power sustainable growth in an increasingly competitive global market.
“The industry has changed, and we are continuing to build to help shape the future of how games launch, grow, and win,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “In 2026, success isn’t just about launching a game. It’s about owning your audience, your data, and your revenue. Our rebrand reflects our commitment to the future of video games by building the tools to help developers achieve sharper independence, smarter monetization, and long-term player relationships. This week in San Francisco is where a lot of those discussions will begin.”
A bold new vision for developer independence
Xsolla’s rebrand reflects more than a visual refresh; it signals a sharper focus on developer independence. As user acquisition costs rise and platform fragmentation increases, studios are seeking more control over monetization, data, and distribution. Xsolla’s unified ecosystem is designed to remove operational complexity while giving developers full ownership of their player relationships.Expanding payments across EMEA and Asia
Xsolla has expanded its global payments ecosystem by adding seven trusted local payment methods across 18 markets, helping game developers increase conversion and reach new players worldwide. 7 localized payment methods across Europe, the Middle East, Africa, and Asia to better match local player preferences and currencies. The expansion helps developers boost trust, reduce checkout friction, and improve conversion rates in high-growth and emerging markets. All new payment options are available through Xsolla’s unified Pay Station platform, enabling global scale without added operational complexity.New revenue engines: Xsolla Reseller Program
Xsolla has launched a new Reseller Program enabling game developers to expand into local and emerging markets through vetted distribution partners, unlocking new revenue streams without building regional infrastructure. The Reseller Program connects publishers with trusted local resellers to monetize demand in markets reliant on vouchers, e-wallets, and alternative payment methods. Developers retain full control over pricing, SKUs, regions, and partner eligibility while Xsolla manages onboarding, compliance, fraud protection, and support. The program replaces informal grey-market reselling with an official, transparent distribution layer integrated into Xsolla’s commerce ecosystem.Xsolla SDK
Xsolla SDK has introduced built-in Payments, Login, Catalog, and Offerwall integration for developers, enabling them to configure their pricing and inventory once and deploy across every supported platform - mobile, web, PC, or direct-to-consumer with no reconfiguration required. Xsolla SDK provides over 20 years of expertise in building payment and monetization tools for game developers, with over $10B in total payments processed. The payment infrastructure is trusted by 60%+ of the top 100 highest-grossing games globally. All of this is now accessible to developers of any size through a single integration.Xsolla Agency
Xsolla has launched Xsolla Agency, a comprehensive service that connects game developers with premium entertainment-based intellectual property (IP), addressing challenges in licensing access, global monetization, and operational infrastructure. Xsolla Agency simplifies access to entertainment-based licenses through expert-led negotiations and industry relationships, offering affordable, monetization-focused deals structured for maximum ROI. Through strategic IP partnerships, developers can increase discoverability, reduce user acquisition costs, and drive higher player spend through impactful LiveOps events and promotional campaigns. The service is backed by Xsolla's commerce infrastructure, powering 1,500+ game developers across 200+ geographies, including payment processing with 1,000+ payment methods, distribution enablement, and tools for data, fraud prevention, and compliance.Meet Xsolla at GDC 2026
Attendees can visit Xsolla’s booth for live demos, product deep dives, specialty coffee, and networking sessions - all designed to showcase how the reimagined platform empowers developers to build profitable, player-owned businesses. As the industry evolves, Xsolla’s message at GDC 2026 is clear: the next era of game commerce is about independence, intelligence, and putting developers firmly back in control. For more information on attending speaking sessions, local activations, and connecting with Xsolla in San Francisco, visit: https://xsolla.com/events/gdc26Featured articles
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