Mobile
Marketing
The Xsolla Report autumn edition: Your playbook for success this quarter
November 13, 2024
Staying ahead of the video game industry's continuous changes requires keeping up-to-date on the latest data, trends, and predictions of their impact across various sectors.
That’s where the autumn edition of The Xsolla Report: State of Play comes in. Our comprehensive report is designed to equip game developers, publishers, and industry professionals with the insights they need to drive growth, navigate challenges, and capitalize on emerging opportunities.
What can readers expect?
In our latest edition, we delve into the most important shifts happening across the gaming ecosystem, covering everything from the mobile gaming sector across the globe to the use of web shops. Whether you’re looking to reach new audiences, optimize your revenue streams, or refine your marketing tactics, the report provides the data and trends you need to make those decisions confidently. Here’s a sneak peek into what you can expect from this quarter’s report: The mobile gaming landscape As smartphones become more powerful and accessible worldwide, mobile gaming continues to experience significant growth. However, the mobile market has undergone substantial changes, especially in light of the Digital Markets Act (DMA), which has influenced app store policies and distribution models. The mobile gaming market remains one of the most competitive spaces in the industry, but with the right strategy, developers can carve out substantial opportunities. Dive into the current state of mobile gaming and its future in a post-DMA world to examine how developers can navigate new regulations and strengthen their direct relationships with players. Insights from a gaming and tech trailblazer We had the opportunity to speak with Laura Teclemariam, Senior Director of Product Management at LinkedIn. Teclemariam has built an impressive career in the tech industry, holding key roles at major gaming companies before transitioning to LinkedIn, where she now leads teams working on Profile, Messaging, and Groups for over a billion users. Laura shared her experiences in mobile gaming and how her beginnings in video games influenced her career’s trajectory. She discussed the evolving mobile gaming landscape and the importance of creating user-focused, engaging products. Her unique insights provide valuable takeaways and lessons from gaming, social media, and other sectors. Mastering the art of web shops Mobile web shops and direct-to-consumer models aren’t just important; they’re now vital for developers who want to stay competitive and maintain revenue streams. Mobile web shops offer developers more control over the player experience, from content delivery to in-game purchases, and enable them to create more personalized and rewarding player journeys. Explore the best practices for setting up and managing a successful mobile web shop from Artem Liubutov, our Head of Monetization: including tips on marketing, payment solutions, and creating seamless user experiences.Download The Xsolla Report
Whether you’re looking to understand the impact of women in gaming, navigate the post-DMA mobile landscape, or optimize your mobile web shop strategy, the autumn edition of The Xsolla Report: State of Play is your go-to resource for actionable insights and industry trends. Gain a competitive edge in the gaming industry and download your free copy of our report.
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