Xsolla and Flexion partner to expand global reach and revenue for mobile game developers

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Xsolla and Flexion partner to expand global reach and revenue for mobile game developers

October 21, 2025•3 min

More mobile developers are stepping beyond traditional app stores and seeking new ways to monetize, connect with players, and grow their games worldwide. Rising platform fees and limited access to specific markets make alternative distribution channels and direct-to-consumer strategies more valuable than ever. To support this shift, Xsolla has partnered with Flexion, the games marketing company specializing in alternative app stores. Together, they’re helping mobile developers scale globally while keeping more of their revenue - thanks to frictionless payments, localized distribution, and direct-to-player engagement.

Tapping into new revenue with alternative app stores

Flexion gives developers a fast, low-risk way to distribute their games on alternative platforms like Samsung, Huawei, Amazon, Xiaomi, and ONE Store - markets that are often underserved but full of potential. Now, with Xsolla’s industry-leading payment solution built directly into Flexion’s platform, developers can launch with frictionless in-app purchases (IAP) right out of the box. That means smoother payment experiences for players and better margins for developers. “Xsolla is committed to helping developers expand their reach and strengthen their business models with flexible monetization solutions,” said Chris Hewish, President of Xsolla. “By partnering with Flexion, we are combining two proven areas of expertise, distribution and payments, to deliver greater freedom, stronger margins, and meaningful connections between developers and players.”

Key benefits of the Xsolla + Flexion partnership:

Frictionless payment: Out-of-the-box in-app purchase integration powered by Xsolla’s global payment system, available through Flexion’s platform.
Direct-to-consumer freedom: Developers gain the ability to market directly to players across web stores and app stores, strengthening engagement and retention.
Global reach, local experience: Flexion’s established presence on platforms like Samsung, Huawei, Amazon, Xiaomi, and ONE Store, combined with Xsolla’s support for over 130 currencies and 26 languages, ensures a worldwide scale with localized delivery.
Proven revenue growth: Developers leveraging Flexion typically see a 10% incremental revenue boost compared with Google Play distribution.
Seamless integration: Flexion’s decade-long expertise in alternative markets ensures integration is low-risk for developers and seamless for players.

“Flexion helps bring many of the world’s top-grossing games to new markets. The partnership with Xsolla means our developers now get out-of-the-box, frictionless IAP as part of Flexion's integration. They will have the freedom to market their games with higher-margin payment methods both through web stores and app stores,” said Jens Lauritzson, CEO and founder of Flexion.

Built for scale

Flexion currently has a portfolio of 34 distributed titles, including 4 of the world’s top-grossing mobile games. Combined with Xsolla’s payment infrastructure, this partnership is built to support developers at every stage of growth. Whether you’re launching a new game or looking to expand beyond Google Play and the App Store, Xsolla + Flexion helps you reach more players, increase margins, and build lasting relationships with your audience.

Ready to unlock new markets and revenue?

Learn how the Xsolla + Flexion partnership can help your game scale globally with smarter distribution and payments. Schedule a meeting with an Xsolla expert today!