The evolving landscape of mobile game monetization

Xsolla Web Shop offers mobile game developers and publishers a robust branded ecommerce platform designed to streamline player purchases. Through this platform, players can effortlessly buy a diverse range of content, including virtual items, currencies, gifts, subscriptions, and bundles. This solution simplifies the in-app purchase process, providing a seamless way for players to support and enhance their gaming experience. However, navigating the marketplace outside of app stores poses significant challenges for developers and publishers. Many developers strive to balance in-game purchases between the in-app experience and their own web shops. Without the marketing reach of large proprietary platforms, how can developers draw players to their Web Shops and encourage them to make purchases there? The answer lies in the robust features of the Web Shop, which are specifically designed to drive sales and enhance revenue. These features are detailed on the Xsolla Web Shop product page. Here are two tools built specifically to drive sales and amplify your revenue.

Personalization boosts conversion rates

The way users engage with content has transformed significantly in recent years. Digital preferences are increasingly fluid, varying based on where consumers shop, what they’re interested in, and how long they stay engaged with a brand. Personalized experiences are crucial to maintaining a longer customer journey. According to Accenture, 91% of consumers are more likely to shop with brands that offer relevant recommendations and offers. Customized catalogs tailored to users’ preferences can significantly enhance their loyalty and contribute to long-term revenue growth. Personalization is already a cornerstone of in-app purchases, which are popular among both players and developers. Web Shop capitalizes on this familiarity, using the same mechanics that drive in-game purchases to create a powerful promotional tool. By offering personalized experiences in your branded Web Shop, you can present specific goods to targeted players or cohorts. Customization can be based on personal attributes or predefined actions and goals, such as reaching a certain spending level or achieving a new milestone in the game. Here’s what you can do with Personalization:

• Hide selected goods or offers from specific cohorts or users
• Reveal exclusive goods or offers, such as discounts for non-paying users, bonus items, or secret bundles for certain cohorts
• Create group catalogs based on users’ characteristics, such as seasonal bundles or unique items for first-time buyers
• Target offers to specific cohorts or users based on game achievements, spending habits, or playtime

Targeted catalogs outperform generic ones by focusing the player’s attention, reducing the number of choices that could otherwise overwhelm purchase decisions.

Enhanced bundling capabilities

Expanded Bundles allow you to group items together and offer them as a larger package. For example, you could combine a specific skin with currency or a season pass with several bonus items, presenting them at a single, attractive price. This feature also lets you reward top spenders with personalized gifts, offer founder’s packs during a game launch, or create unique bundles for first-time spenders or high-value players. For bundles to be effective, players need to understand and appreciate the value of the offer. You have full control over the items included in your bundles, but the key to driving conversions lies in clearly communicating the value. With Expanded Bundles, this value is prominently displayed. Players can simply click a “More info” button to view detailed information about what they’re purchasing—from simple bonus items to significant cost savings. The combination of items within the bundle is up to you, and the value is communicated clearly on your branded website. Grow your Web Shop today Create your account now to discover Xsolla’s wide range of publishing and development tools. If you’d like to learn how Xsolla can help streamline your operations, contact one of our experts. If you’re already a partner, log in to your account to take advantage of current promotions. If you have any questions, reach out to your account manager. It’s easy to start today and gain insights into player purchasing behavior while improving conversion rates.