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Does my game need an instant web shop

August 2, 2024
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What is Xsolla Instant Web Shop?

The Xsolla Instant Web Shop is a web shop with evergreen packs that can be published within 24 hours to kickstart revenue collection and save up on platform fees. Here are the key benefits:
  • Save on resources. As Web shop does not require development and maintenance effort, your team is free to pursue other projects.
  • It allows launching an online store in just 24 hours, enabling immediate sales of virtual goods and currency.
  • Quickly bolsters incremental revenue thanks to a reduced time to market and a lower fee.

How your game can benefit from an “Instant” Web Shop

Why is the “Instant” version of Xsolla Web Shop better for some developers? Here are some scenarios where an Instant Web Shop can be a valuable tool for your game's monetization strategy:
  • Save up to 25% on platform fees with web purchases and give players more currency for the same price - a “win win”!
  • Boosting in-game purchases. If you primarily monetize your game through currency pack sales Instant Web Shop is a terrific option for you. Create exclusive packs with added value to incentivize players to make purchases on the web. These evergreen packs are most in demand with players.
  • Streamlined operations. Does your team have limited bandwidth? An Instant Web Shop is a breeze to set up and maintain, freeing up your team to focus on core development tasks or other monetization initiatives.
  • Building buy-in. Are stakeholders hesitant about adding a web store? Instant Web Shops offer a low-risk entry point. The quick setup and implementation allow you to demonstrate the web store's success and build confidence for future monetization efforts.
  • Scalable solution. Planning to expand your monetization options down the line? Instant Web Shops are built to grow with you. You can start small and add more sophisticated features later, like daily gifts, reward programs, and seasonal events.
The power of Instant Web Shop

  • Fast storefront creation and launch. You can create an Instant Web Shop just by using your store link to the game. Once the template is generated, you can customize visuals, edit game assets, and customize your offer.
Get the most from Instant Web Shop

  • Web-exclusive bonus content. Offer exclusive content or bonuses alongside purchases in your Web Shop. Our recommendation is to offer a 10-15% bonus currency (in comparison to the game). By providing extra value, you'll increase player engagement and satisfaction, leading to a more positive experience.
  • No price limits. For your most dedicated spenders — aka "whales — offer high-value currency packs exceeding $100. These packs can provide significant benefits, encouraging larger purchases and ultimately boosting your game's revenue.
  • Flexible discounts for targeted growth. While constant discounts aren't ideal, strategic use of sales can be effective. You can use flexible discounts to bring more value to your top spenders, earn their loyalty, and generate excitement during special events in your game.
  • Treat your web shop like an extension of your game. Mirror in-game events, new heroes, bundles, and sales on the web to complement the other platform, rather than compete.

Level up your revenue stream with the best Instant Web Shop solution

Picking the perfect web shop solution for your game is like picking the right loot crate – it depends on your specific needs and what gear your team already has. This guide will help you decide if Xsolla Instant Web Shop is the ultimate power-up for your in-game store. Quest 1: analyze your party First, consider your launch schedule. Need a quick and easy setup? Instant Web Shop lets you get your store up and running in no time. Quest 2: skill check Think about your game development team's skills and resources. If your game doesn't have a LiveOps team or the resources to maintain the webshop, you don't need to build an advanced web store. Instant Web Shop offers a pre-built solution that saves you time and effort. Quest 3: nail down your game’s monetization Who are your players? What kind of rewards do they crave? If your player base is interested in purchase value, Instant Web Shop's features are designed to meet their expectations. Quest 4: plan your next steps What's your long-term vision? If you see your game growing and evolving, Instant Web Shop's scalability lets you expand your offerings. Plus, with the solution’s customization options and global reach, you can take your store worldwide. And if things go well, you can unlock advanced features like daily rewards and seasonal events to keep players engaged.

Instantly power your monetization strategy

Xsolla Instant Web Shop is a fast and easy-to-use tool for game developers to boost their revenue streams. We hope this deeper dive into the solution’s features and benefits helps you decide if it's the right fit for your game. In future articles, we'll explore the details for two other Web Shop variations: LiveOps Web Shop and Web Platform. We'll explain how to choose the best option for your game, explore player motivations for each approach, and cover strategies for player retention and engagement. We'll also delve into the essential features and provide practical guidance on integration and maintenance.

Seeing is believing

If you’re thinking about launching an Instant Web Shop for your game, create an Xsolla Publisher Account to see how yours can look. If you have questions, book a helpful meeting with one of our game monetization experts.
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