Mobile
Revenue
User engagement
Tap into the mobile gaming market
January 3, 2025
Calling all developers, publishers, and advertisers - the latest edition of The Xsolla Report is available now, and you don't want to miss it. In the Autumn 2024 report, we do a deep dive into the mobile gaming market, which is currently experiencing increased growth. For a sneak peek into the trends shaping this dynamic sector, read on or click the link here for the full report.
The global market at a glance
By 2027, the global mobile games market is projected to reach $118.9 billion, passing its 2024 projections of $98.7 billion. With a compound annual growth rate (CAGR) of 6.4%, all regions are seeing marketed growth, providing new opportunities for developers looking to expand their reach in the upcoming year. A particular standout is China, which is poised to lead the charge, generating $34.6 billion in revenue this year alone.A shift in mobile advertising strategies
For developers struggling with in-app purchases, mobile advertising, specifically with rewarded ads, is gaining traction. Genres like role-playing, casual, and word games are finding a 38.1% increase in view rate when strategically placing ads. With Android users spending 5.1 trillion hours in apps in 2023, this new trend is a great way to boost player engagement and revenue.The ripple effect of regulatory changes
With the passing of the Digital Markets Act (DMA), the European Commission opened up proceedings in September 2024. The commission's goal is to enforce interoperability obligations, signaling a shift toward fair competition in the market. As these rules evolve, developers must stay ahead, taking advantage of the opportunities while avoiding challenges related to distribution and monetization.What does this mean for you?
The mobile gaming industry is brimming with opportunities for those ready to adapt and innovate in 2025. Get the full picture by downloading The Xsolla Report and understand these trends inside and out to stay competitive. Packed with data, insights, and actionable advice, it's your roadmap to navigating the future of mobile gaming.
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